What is Online Reputation Management (ORM)?
And what steps can you take to better manage your digital reputation
The Internet is the first place we turn to learn about anything — from job prospects and breaking news to shopping, travel ideas, and the people in our lives.
Not only that, but we use the Internet virtually all the time.
The average American spends 6+ hours per day online. That’s one quarter of each and every day. During that time, our ideas and opinions are being influenced by what we find on the Internet.
Online reputation can be the difference between fantastic success or embarrassing failure. Unfortunately, search algorithms prioritize popularity, not accuracy.
As Google Search Liaison Danny Sullivan has put it:
“We’re not a truth engine. We can give you information, but we can’t tell you the truth of a thing.”
Online reputation management is the strategy to actively control the Web content connected to your name.
Some online reputation management tactics you can do by yourself, some require a team effort — but no matter your situation, there are steps you can take right now that will make a difference.
