What is Search Intent and Why Should You Care?

Casey Botticello
Digital Marketing Lab
8 min readOct 11, 2022

--

what is search intent, search intent, why does search intent matter, blogging search intent, search intent blog post
Source: Casey Botticello of Blogging Guide

You’ve just created a new blog post and published it online. You hit publish and wait for the flood of readers to come pouring in, but that doesn’t happen. So you start to wonder what’s wrong.

You check your site’s analytics and discover that people are coming to your post, but they’re not staying very long. Instead, they’re quickly leaving after they realize it’s not what they’re looking for.

What went wrong?

You didn’t take search intent into account when you wrote your post. But what is search intent? Let’s find out.

What Is Search Intent?

Photo by Benjamin Dada on Unsplash

Search intent, also called user intent, is the reason someone searches for something on the internet. It’s what they’re hoping to find as a result of their search.

For example, someone might search for “best men’s shoes for running” if they’re looking to…

--

--

Casey Botticello
Digital Marketing Lab

🚀 Founder of BloggingGuide.com | Entrepreneur & Blogger | Join 100,000+ creators & learn how to make money writing online ➜ bloggingguide.substack.com