What is the Passion Economy?

Exploring what the passion economy is, best passion economy platforms, and passion economy examples

Casey Botticello
Digital Marketing Lab
6 min readMar 6, 2021

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Source: Casey Botticello of Blogging Guide

What is the Passion Economy?

For many people, whether by choice or necessity, participating in the gig economy presented real opportunities to make additional or full-time earnings.

But in recent times, a newer and, arguably, better monetization model has emerged. One that is not only suitable for the prevailing work from home conditions brought on by the pandemic, but helping people reach audiences all over the world while building sustainable businesses. We are, of course, talking about the passion economy.

What is the Passion Economy About?

An increasing number of digital platforms has made it possible for people to convert their knowledge and skills into thriving, money-making businesses. The passion economy has to do with how people use these platforms to monetize the things they care about (their passions). In contrast to the gig economy, the passion economy is one in which freelancers and entrepreneurs create digital products and services that can be consumed over and over, thereby generating passive income.

The emergence of the passion economy

Staff writer at the New Yorker, Adam Davidson, is credited with being the first to describe what the passion economy is about. A co-founder of a podcast on NPR called “Planet Money,” Davidson outlined the passion economy in a book by the same name. In the book, he makes the case that common elements of the current economy, including talents and profitability, can work together to create sustainable businesses and brands. He considers the passion economy to be the future of work and a viable alternative to the gig economy.

The main components of the passion economy include:

  • Digital platforms that facilitate the creation, support, and…

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Casey Botticello
Digital Marketing Lab

🚀 Founder of BloggingGuide.com | Entrepreneur & Blogger | Join 100,000+ creators & learn how to make money writing online ➜ bloggingguide.substack.com