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What is the Passion Economy?

6 min readMar 6, 2021

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passion economy, what is the passion economy, passion economy platforms, digital publishing platforms, creator economy, passion economy definition, passion economy examples
Source: Casey Botticello of Blogging Guide

What is the Passion Economy?

For many people, whether by choice or necessity, participating in the gig economy presented real opportunities to make additional or full-time earnings.

But in recent times, a newer and, arguably, better monetization model has emerged. One that is not only suitable for the prevailing work from home conditions brought on by the pandemic, but helping people reach audiences all over the world while building sustainable businesses. We are, of course, talking about the passion economy.

What is the Passion Economy About?

An increasing number of digital platforms has made it possible for people to convert their knowledge and skills into thriving, money-making businesses. The passion economy has to do with how people use these platforms to monetize the things they care about (their passions). In contrast to…

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Digital Marketing Lab
Digital Marketing Lab

Published in Digital Marketing Lab

Digital Marketing Lab is Medium’s premier publication for articles and content related to digital marketing, blogging, branding, email marketing, SEO, and social media marketing.

Casey Botticello
Casey Botticello

Written by Casey Botticello

🚀 Founder of BloggingGuide.com | 👨‍💻 youtube.com/@CaseyBotticello | 📝 Join 25,000+ creators & learn how to make money online ➜ bloggingguide.substack.com

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