What is TikTok?

What is TikTok and why are content creators flocking to the platform?

Casey Botticello
Digital Marketing Lab

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Source: Casey Botticello

Wondering what TikTok is or how to use it? In just a few short years, this app has become the fastest-growing and one of the most influential social media platforms around. How did that happen? It certainly isn’t due to the controversy that has unfolded involving the American government and China (although that probably made it even more popular).

TikTok has not only been a source of entertainment for millions of people around the world, it has also thrust numerous content creators — who were previously unknown — into the spotlight.

If you are not among the Gen-Z crowd who is hooked on the video-sharing app, you probably aren’t too sure about what TikTok is or why you should care about it as a content creator. Don’t worry, you will have a better idea by the end of this article.

What is TikTok?

Source: Casey Botticello

The simple answer is that TikTok is a social media platform available as both an iOS and Android app. It was created by the company ByteDance, which was founded by Zhang Yiming, a software engineer. TikTok allows users to create and…

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Casey Botticello
Digital Marketing Lab

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