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The ultimate guide to digital marketing

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Source: Casey Botticello

Nearly everyone in the business world has heard about digital marketing, but how exactly does it work? Here is the ultimate guide to digital marketing.

The internet offers a lot of potential in reaching more customers. Yet Competition is fierce, as you have 1.8 billion websites online vying for attention.

To ensure that your business gains traction and presence, you have to work on every aspect of your digital marketing. For this, you need to pay attention to certain details such as content and optimization.

Today, we will look at content and optimization, and explore how you can help grow…


Clubhouse review: the invite & audio-only app taking social media by storm

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Source: Casey Botticello

Launched in early 2020, Clubhouse differentiates itself from other social media platforms in being audio-only. This new take on social media platforming and networking was developed by software developers Paul Davison and Rohan Seth under Alpha Exploration Co.

The company describes itself as a “new type of social project based on voice. On this platform, “people everywhere talk, tell stories, develop ideas, deepen friendships and meet interesting new people.” It can’t be denied that this has “silicon valley success story” written all over it.

The Clubhouse app has topped 8 million global downloads, despite still being in a prelaunch, invite-only…


What is the skyscraper blogging technique and how can I use it to get more traffic?

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Source: Casey Botticello (Author)

When it comes to content marketing, there are a lot of important things to keep in mind. But if you’re aren’t getting your SEO right then it doesn’t really matter — because no-one will ever see your stuff. It’s a crucial part of the equation and requires a lot of your focus. In this article, we’ll show you how to use the Skyscraper technique (popularised by Brian Dean) to generate high-quality backlinks and drastically improve your content marketing as a result.

What is the Skyscraper Technique?

Google’s algorithm places a lot of value on high-quality backlinks because they show that your work is valuable to…


How much money can writers make with the Creator Program?

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Source: Digital Marketing Lab

For writers looking for new ways to make money in 2021, News Break could very well be the next big thing. The digital publishing platform has picked up steam in recent times and seems set to become a major player in the news aggregation industry going forward. What exactly is News Break all about, and what opportunities does it present for writers? In this article, you will get answers to those questions, and then some.

What is News Break?

News Break describes itself as “the number 1 local news aggregator in the United States…delivering up-to-the-minute local news that matters to locals in neighborhoods throughout…


5 Steps to Start a Thriving E-Commerce Business

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Source: Casey Botticello (Author)

E-commerce is a fast-growing business sector, and COVID-19 has only accelerated that growth. Selling products online allows you to avoid costly local stores, make money while you sleep, and reach customers far and wide. Physical stores are experiencing reduced footfall and lower revenues, with many closing. Meanwhile, e-commerce sales are booming, with expected global sales touching $7 trillion by 2023.

But where do you begin?

In this guide, we will show you the steps you need to take the germ of an idea and turn it into a thriving e-commerce business. We’re going to look at:

1. What research you…


Why Every Content Creator Should Consider Starting a Facebook Group

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Source: Casey Botticello (Author)

Creating a Facebook page for your business is a good move. It allows people to check out your offerings and get a feel of what your brand stands for. You can post cool stuff on your page and watch the likes, shares, and comments stack up. A page also allows you to run ads and promote posts, which may lead to more likes and follows, and probably even some sales.

But if you are aiming to grow your business over the long term, you may want to take things one step further and set up a Facebook group as well…


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Source: Casey Botticello (Author)

You have likely heard about drop shipping, but what about drop servicing? The concept of drop shipping means you can have products shipped to customers anywhere in the world, without having to contend with many of the logistical aspects of running a business. With drop shipping, you are able to sidestep all the overheads that come with selling a product, including producing the item, paying for storage space, and shipping out orders to customers.

The same concept can be applied to a wide range of services, allowing entrepreneurs to discover yet another way to earn money online. Drop servicing, as…


That you can create using just a laptop

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Source: Casey Botticello (Author)

An ever-increasing number of online tools and technologies have reduced the barriers to entry for most people looking to launch an enterprise. These same tools have made it possible for people to stay at home and earn an income, without having to spend money on renting office buildings or hiring staff.

In fact, getting a business off the ground these days can be made possible by having just a laptop and stable internet connection. Here are 13 online business ideas you can kick start right now with just those basics.

1. Start a freelance writing business

Have writing skills? There is a constant demand for good…


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For many, 2020 was a year filled with lessons and surprises. As the New Year beckons, one thing is for sure — SEO is still highly important. In fact, according to one study, organic search still accounts for 51% of traffic to B2B and B2C sites.

Clearly, SEO will still drive traffic in 2021. But what are some of the trends in the field to keep an eye out for in the coming year?

1. Creating quality content

Back in the day, SEO was mainly about stuffing as many keywords as possible in a piece of content. Over the years, things have evolved dramatically…

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