Digital Marketing Tools: A Complete List (2019 Update)
In today’s competitive internet landscape and with more than 5,000 digital marketing tools available out there, one can claim that it’s impossible to determine the ones that will help you achieve your marketing goals in the fastest and most cost-effective way.
Moreover, with digital technology not stopping to evolve and to gain ground and being a business’ primary factor in obtaining a competitive advantage, the stress for any independent marketing professional or agency to make the right decision in picking the best set of digital marketing tools in greater than ever. Research shows that the three main inconveniences that make this process so hard for marketers are:
1) Lack of clarity in providers showcasing their key differentiating features,
2) A large number of similar software and services in the market and
3) The inability to find complete 360 degree solutions that meet all of a campaign’s needs.
Here is a list of some best digital marketing tools for link building and analysis, keyword research, web-page performance, local listing audits, and more available for free or for try a free trial.
Let’s check it out:
Google Analytics
If you’re serious about SEO, you need to use Google Analytics. Enough said.
Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up
Official Website:
https://www.google.com/analytics
Google Search Console
Google Search Console is a suite of helpful tools straight from Google. You can see if you have duplicate meta data, how many pages you have indexed, security issues and more.
Cool feature: Go to “Overview” →”Performance” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).
Official Website:
https://www.google.com/webmasters/tools
Moz Local
Moz Local use to check how your listing appears on local search engines and directories, and how it can improve with Moz Local. Active Location Data Management, Review Monitoring, Analytics & more from Moz, the leader in SEO. Do a free audit today with our Check Listing Tool!
Official Website:
https://moz.com/local/search
Link Explorer
Get the data you need to do better link building research, smarter content ideation, and link prospecting — in less time. With Link Explorer’s vast link index you can uncover valuable prospects, create a solid strategy, and track your progress.
Our Link index is updated daily and contains trillions of URLs. To gather link data we use a crawler called Dotbot that starts with high-value links. We prioritize the links we crawl based on a machine learning algorithm to mimic Google’s index.
Official Website:
https://moz.com/link-explorer
Panguin Tool
Wondering if your site got dinged by Panda, Penguin or another Google penalty? The outstanding Panguin Tool will help you get to the bottom of it. Just link up Panguin with your Google Analytics and the tool will show if your organic traffic dip happened at the same time as a major Google update.
Official Website:
https://www.barracuda-digital.co.uk/panguin-tool
Website Penalty Indicator
Wondering whether or not you got slapped by a Google Penalty? Well Website Penalty Indicator can give you some much-needed insight. The tool lines up your organic traffic with dates of Google penalties…like “Mobilegeddon” and the Phantom update.
Official Website:
https://feinternational.com/website-penalty-indicator
Structured Data Markup Helper
Let’s face it: implementing structured data markup correctly ain’t easy. So why not let Google’s tool lend a hand? Google’s free tool helps you build proper schema markup quickly and without any fuss.
Official Website:
https://www.google.com/webmasters/markup-helper
Chrome Extensions for Digital Marketing:
SEOquake
SEOquake is a free plugin for your browser that provides you with organic research data at the click of a button. Currently compatible with Mozilla Firefox, Google Chrome and Opera, SEOquake can provide parameters for listings within search engine results. Along with organic research data, SEOquake provides other useful tools including an SEO Audit, Keyword Density report, Internal/External Link analysis and even social metrics.
Key benefits of SEOquake are follows:
1. SEOBAR
2. SERP OVERLAY
3. PAGE SEO AUDIT
4. KEYWORDS DENSITY
5. INTERNAL & EXTERNAL LINKS
6. COMPARE URLS/DOMAINS
Official Website:
https://www.seoquake.com/index.html
Similar Web
Use SimilarWeb’s browser add-on to get in-depth traffic and engagement statistics with a single click. See website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source.
Key benifits:
1. Traffic Source
2. Referrals
3. Paid and Search statistics
4. Social channels and traffic
5. Display traffic source
6. Website content
7. Audience interest
8. Competitors & similar sites
9. Related mobile app
Official Website:
https://chrome.google.com/webstore/detail/similarweb-traffic-rank-w/hoklmmgfnpapgjgcpechhaamimifchmp?hl=en
Source:
Backlinko: https://backlinko.com/seo-tools
Moz: https://moz.com/free-seo-tools
Moz: https://moz.com/help/link-explorer
SEOquake: https://www.seoquake.com/guide/index.html
Chrme Web Store: https://chrome.google.com/webstore/detail/similarweb-traffic-rank-w/hoklmmgfnpapgjgcpechhaamimifchmp
