Twitter takes interactive conversation to a whole new level with an introduction of Curator, a tool that helps media publishers to search and curate content that can be displayed on just about any device including desktop, mobile and mobile TV.
“Surfacing great Twitter content in key moments is a powerful catalyst for engaging audiences and igniting conversations,” stated in Twitter blog post.
Browse through thousands of high-quality tweets on trending topics
Also, according to the same post, those who have been given access to a pilot have seen an increase in reach and engagement, so the start is promising.
Curator creates a powerful way to identify viral trends early on and help media outlets to tell the story as it unfolds. All media publishers including news organizations, production companies, broadcasters, local governments, and even concert venues are now given a free access to the tool. To access it, you have to apply on Twitter’s website.
So how exactly does it work? Users can search for hashtags and complex keywords and refine the results queries further by language, audience size, location, etc. resulting in a stream of high-quality refined Tweets and Vines, which then can be displayed on Web, mobile and TV. Curator can even search through live-streamed Periscope videos. Besides, Curator gives its users access to enhanced real-time analytics.
No advertising or premium features are seen on the horizon, so Curator is really geared towards bringing the greatest and the latest content to media syndicators and publishers. The tool will also help the company itself to increase the size of its audience, as Twitter counts “logged-out” users into its audience base. Having lots of quality Tweets, Vines and Periscope videos on media sites will help both Twitter and publishers to get the most out of Twitter’s user-generated content and enhance media experience for general audience.
Do you see the value in this tool? Will you be requesting access soon? Share in the comment section below.
Originally published at thesocialmediacurrent.com on April 16, 2015.