Instapage review for business — landing page creator

Instapage is a marketing tool for building great looking landing pages, fast. Included in the tool you’ll find a landing page builder, advanced collaboration and landing page optimisation tools. With dozens of great templates, securely hosted on the cloud, your landing pages are ready to go as soon as you hit publish.

Instapage Review

Why does my business need Instapage?

Instapage is a great tool for building landing pages that convert. Using Instapage businesses can:

• Use a drag and drop interface to build landing pages
• Collects data with forms
• Gate assets and lead magnets
• Collect feedback on pages from customers and stakeholders

The two biggest challenges marketers face when faced with the need to create landing pages are:

1. Lack of knowledge: How do I build a landing page? What makes a great landing page?
2. Lack of technical know-how: It wasn’t so long ago when the need for a landing page would have required developers, designers and CMS editors.

Instapage helps you and your team build great looking landing pages without the technical hurdles.

1. Instapage comes with a collection of over 200 templates to get you started. These cover every scenario you can imagine. Now you can launch great quality landing pages with no prior experience!
2. With Instapage there’s nothing for you to install, it’s a Saas solution. The technical barriers to your creativity are removed. Launch your next campaign without waiting for a developer.

If you are a marketer, then you are likely to be familiar with the challenge of wanting to launch your campaign or even updating a campaign in flight, but needing to wait for a developer. With Instapage you can overcome this challenge because Instapage gives you great looking templates combined with an easy to use editor, all on one platform. Just edit the page and hit publish.

Companies with 40+ landing pages get 12 times more leads than those with 5 or less.

Recently Instapage pricing was updated and the different plans consolidated to two. Instapage customers can now pick from Instapage Core and Instapage Enterprise.

• Instapage Core costs $99 on a 12 month plan and $129 on a monthly plan.
• Instapage Enterprise pricing is a custom price based on your needs.

For most businesses looking for a landing page builder, Instapage Core will meet your needs.

What’s included in Instapage Core?

Core includes all the fundamental features of Instapage. You can build a page using the visual builder and integrate it with all your other systems. It also includes reusable blocks that you can create and reuse multiple times. Core also comes with pre-built templates, if you don’t want to start from scratch.

• Mobile-Responsive Page Builder
• Instablocks
• 200+ Customizable Templates
• Unlimited A/B Testing
• Heatmaps
• 40+ Native Integrations
• Multi-Step Forms
• SEO Capability
• Advanced Design Functionality
• Custom Code Editing
• Drop-In Pixel Tracking
• Premium Web Fonts
• Dynamic Text Replacement
• Conversion Analytics
• Branded Lead Notifications
• SSL Certificates
• Sign On With Google
• Advanced Publishing Options

Review of the positives and negatives of Instapage

The negatives of Instapage

Instapage is a great tool for building landing pages but it does have some negatives.

1. It doesn’t come with a built-in email marketing tool, so can’t replace marketing automation systems.
2. There is also a 30,000 unique visitors limit per month. But of course, it is possible to put together a more tailored plan if you should need.
3. If you want to build sales funnels rather than landing pages then ClickFunnels is a better alternative.

The positives of Instapage

1. The tool is very easy to use. It’s a drag-and-drop interface. If you’re a marketer who wants to build landing pages to fit your needs without worrying about the technical side of things, then this tool is for you.
2. As you become a more advanced user of landing pages you will want functionality such as testing. Even if you start at the most basic plan Instapage gives you more capability as your knowledge grows and your needs change.

Is Instapage right for your business?

Choose Instapage when you’re looking for one tool that does landing pages well. A tool that can fit into your existing marketing stack. Out-of-the-box Instapage has plenty of pre-built integrations plus the option to build your own using Zapier.

Don’t choose Instapage if you’re looking for an all-in-one landing page and email marketing tool. Instapage doesn’t include email marketing out of the box. If you want to build sales or marketing funnels connecting multiple pages together, Instapage can support that but it’s not what it was built for. if you’re looking to build funnels or something with an integrated email marketing tool then my recommendation is ClickFunnels.

FullerFunnels Instapage review conclusions

Ease of implementation

Instapage is a Saas tool so you can get going immediately. Instapage integrates directly with dozens of platforms and those integrations will need to be set up individually.

Ease of use

Setting up and pushing landing pages live is very simple as you would expect with a Saas. Landing pages are created via a drag and drop interface. The approach to setting up a mobile responsive page is the same as setting up a desktop page.

Functionality

In addition to the drag-and-drop landing page builder, Instapage allows users to run A/B tests, collaborate for approvals, create heat map and more. For agencies, Instapage offers sub-accounts, unlimited domains, user permissions and more. At the enterprise level Instapage offers a dedicated customer success manager, professional services and migration services.

Return on investment

Instapage starts at only $99 / £77 per month. For the average business, it would only take a small increase in conversion rates to cover the cost of Instapage.

Support

Instapage offers a user community, ticketed support and live chat support. At the higher price plans, customers have access to telephone support and an account manager. At an Enterprise level customers will have an Enterprise SLA.

Should you invest in Instapage?

Instapage does one thing and does it really well, it helps you build landing pages. It does give you additional capability such as testing, but at its core, it’s all about the landing page. If you’re looking for a tool that helps you build great-looking landing pages and with integrations to other systems, then this tool is definitely one of the best tools you could invest in.

If you want to build a series of landing pages and nurture leads through a funnel more like a marketing automation system then our ClickFunnels review will be an interesting read.

Originally published at fullerfunnels.com.