Digital MeaningFrom Data to Insights: Why ‘Know Your Audience’ Is a Hot Topic AgainLet’s face it: ‘know your audience’ is Marketing 101. But it’s a mantra repeated so often, it may have lost its meaning. Today’s AI-powered…Sep 24Sep 24
Digital MeaningTwo Free Digital Ads B2B Marketers May Be OverlookingAfter two years of thinking about it, I realized that now was the perfect time to discuss the valuable impressions businesses sometimes…Sep 24Sep 24
Digital MeaningThe B2B Marketing Manager’s Industry Event Testimonial Video Shoot GuideAn industry event is a perfect setting to plan and create short testimonial videos. You’ve got a large group of your customers all in one…Sep 24Sep 24
Digital MeaningPlanning Your Key Company Video Storytelling MessageNow that we know what Video Storytelling is and what it can do for us, let’s start creating.Sep 24Sep 24
Digital MeaningThe Seven Secrets to Moving B2B Marketing Projects Forward With PurposeGetting wrapped up in the go, go, go mentality of marketing is a slippery slope. Marketing budgets have been under fire for the last…Sep 23Sep 23
Digital MeaningWhy B2B Marketers Don’t Have to OutsourceResource-strapped internal teams need the right outsourced B2B marketing at the right time with the right processes.Sep 23Sep 23
Digital MeaningCaution: Stop Trying to Drive Website Traffic!Sounds counterintuitive, right?Sep 23Sep 23
Digital MeaningIs Influencer Marketing for B2B Companies?Over the past decade, influencer marketing has become a valuable part of digital marketing strategies. If B2B marketers continue to…Sep 20Sep 20
Digital MeaningCracking the Code on Digital Marketing Success for LinkedIn, Email, and WebsiteIt’s a common misconception to underestimate the role technical performance and specific channel expertise play in maximizing digital…Sep 20Sep 20
Digital MeaningShift Your Communications Strategy to a Conversation StrategyA few years ago, I was interviewing for a job and was asked how I felt marketing had changed in our lifetime. While I didn’t provide this…Sep 20Sep 20