Digital MeaningIt’s Time to Give a Damn About the Company’s (Bad) Email Sender ReputationQuick » Name the 4 email sender requirements Yahoo & Google enforced starting Feb 1 (⤵)Jul 31Jul 31
Digital MeaningAI in Marketing: Three Key Opportunities and How to Maximize ThemAI is hitting fast and furious and it’s hard to keep up with all the buzz, let alone the business challenges it’s presenting.May 31May 31
Digital MeaningCreating a Marketing Roadmap That Speaks to Executives and Reframes Marketing’s RoleSome organizations report they can spend months finalizing their annual plans, often stretching into Q2 or beyond. And, in the current…May 8May 8
Digital MeaningThree Big Resets for B2B Marketing in 2023With layoffs and budget constraints lurking around every corner, marketing departments are under new pressure to do more with less.May 1May 1
Digital MeaningStop Relying on Hand-Me-Down Data: Adjust to a Cookieless RealityIn 2024, it’s time to stop talking about a cookieless future — and start acknowledging our cookieless reality. As major ISPs, ESPs, and…Apr 26Apr 26
Digital MeaningIt’s a Fact for B2B: Small Moves Maximize Marketing Efforts“Moneyball” got it right. In baseball and B2B marketing, performance is predicted by getting on base — not taking big swings.Apr 17, 2023Apr 17, 2023
Digital MeaningB2B Marketing Attribution is Officially CanceledImpressions. Opens. Clicks. Visits. Conversions.Feb 21, 2023Feb 21, 2023
Digital MeaningWhy B2B Marketers Must Stop SpammingBuy a big list, shoot out a zillion emails and as long as you’re getting at least a .02% response rate you’re kicking butt. How bad can it…Aug 29, 2019Aug 29, 2019
Digital MeaningIt’s Time to Address the Elephant in the InternetUm . . . excuse me . . . but your data is showing.Nov 28, 2018Nov 28, 2018
Digital Meaning10 Email Marketing Campaign Essentials [Checklist]Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects — when done…Jun 28, 2016Jun 28, 2016