Algorithmic Differences Between Netflix and TikTok
The collaboration and overall learning and creative media production experience was a worthwhile challenge. In creating our video, Algorithmic Differences Between Netflix and TikTok, my partner and I experienced challenges that we overcame with creative solutions and, in my opinion, broadened our knowledge of digital and media literacy competencies.
My partner and I began discussing how we would go about media creation, working under deadline pressure. After we became familiar with the assignment, brainstorming key ideas from the course experience became our next step. Algorithms used in different media platforms piqued our interest since personalized entertainment content is very relatable to our lives. That said, the strategies specifically Netflix and TikTok use to engage their viewers and systematically sort personal recommendations worked as practical ideas we each wanted to deeply explore in our creative production activity.
In order to develop an approach to collaboration, we created a shared Google Doc for our video script and a list of tasks to be completed to meet the shared goal. The tasks worked effectively in a “divide and conquer” sort of manner because this is how we split up the workload. I decided to focus on Netflix, and my partner decided to focus on TikTok. Our detailed scripts gave each other insight into how we wanted to navigate our presentations over a video platform, with our focus on the target audience of people who have graduated from college. I think the way we decided to present our information is effective in sharing our research on a topic of interest. The video content we structured into our script is rich in knowledge that is sure to inform and entertain the viewer.
We decided the most effective and efficient way to convey something new to our target audience would be through a live-action video. Platforms used to create our work include BIGVU, the iPhone camera app, and YouTube. Selecting a media production tool was definitely a trial-and-error experience; however, our creative breakthrough occurred when we were able to work collaboratively to discover what platform worked best to produce the type of video we wanted. From this point, we reviewed each other’s material in the script and finalized our own piece of the project.
I learned a lot about creative media production through this experience. The layout of the project seemed daunting at first, but I quickly learned collaboration in an online setting is achievable with proper communication and organizations tactics. I believe our final product came together well. Overall, the media production project was a fascinating way to encapsulate my digital and media literacy competencies learned thus far in the course, and I am pleasantly surprised by the experience!
Our LEAP 5 Video: https://www.youtube.com/watch?v=rwmUoffDZNY
Works Cited
Burk, D. (2020). Algorithmic Legal Metrics. AoIR Selected Papers of Internet Research. doi:10.5210/spir.v2020i0.11184.
How the TikTok Algorithm Works in 2022 (and How to Work With It). (2022, February 12). Retrieved from https://blog.hootsuite.com/tiktok-algorithm/.
Klug, D., Qin, Y., Evans, M., & Kaufman, G. (2021). Trick and Please. A Mixed-Method Study On User Assumptions About the TikTok Algorithm. 13th ACM Web Science Conference 2021. doi:10.1145/3447535.3462512.
Smith, Ben. “How Tiktok Reads Your Mind.” The New York Times, The New York Times, 6 Dec. 2021, Retrieved from https://www.nytimes.com/2021/12/05/business/media/tiktok-algorithm.html?searchResultPosition=5.
Why Netflix’s Algorithm Is So Binge-Worthy. NBC News, 25 Apr. 2017, Retrieved from https://youtu.be/nq2QtatuF7U.
