Portfolio Assignment #5

Pictured above is arguably the most popular influencer thats not related to a Kardashian in anyway, David Dobrik. Dobrik started his stardom by way of using the now defuct app called Vine. He gained about 2 million followers by the end of its life cycle but foresaw its end coming so then he began to make youtube videos. He began to upload vlogs of his life on his channel and continued to do so for the next few years leading up to today. Where he averaged 10 million views per video and has 15+ million subscribers thats quickly growing still (this isn't even counting his second youtube channel). Since he garners such a large audience, of course there are companies who see an opportunity to use his content as a way of marketing, especially through his social media platforms. On Instagram, David Dobrik has 11 million followers. The picture above is of a post that was posted in December 2019 and may be his most popular post yet. The post is sponsored by a company called seat geek and Dobrik explains how they are helping him give a brand new Tesla to a lucky user. All they had to do was follow both David and Seatgeek while also tagging friends in the comments. Lastly they had to post the the picture on their story. This was David’s way of processing like self-branding as he not only got millions to share his account but also the company that sponsored him. David also shows his personality through his youtube videos but as well on his Instagram stories in which he posts multiple daily. That post is just one of many that gets that sort of engagement and normally doesn't ask for it to be reposted. The post above can relate to my word of “Event” as it indeed was a huge social media event. I saw the post on peoples stories countless times to the point of me even participating in it not even knowing who David Dobrik was or did. The post was even memed that how big of a social media event it was. Dobrik uses social media to expand and have his fanbase actively engage with him. This post certainly was the start of even me becoming a fan of him so that shows how his use of social media is working for him.