Timeless Magic of Immersion: From Oral Traditions to Virtual Realities

Zubair Ashraf
Digital Narratives
Published in
3 min readApr 4, 2024
Illustration by Stanisic Vladimir.

Have you ever found yourself so lost in a story that the world around you fades away? Whether it’s being engrossed in a book, captivated by a movie, or immersed in a video game, storytelling has the unique power to transport us to other realms.

My exploration of immersive storytelling began with a bedtime activity: reading George Orwell’s “Animal Farm” to my six-year-old and translating it from English to Urdu. When he later questioned the morality of Mr. Jones, a character in the book, it struck me how even a simple act of translation could forge a deep connection with the narrative.

Historically, storytelling has always been an immersive experience. Oral traditions in ancient public squares and within the family captivated listeners, creating vivid worlds. Janet Murray, in her book Hamlet on the Holodeck, likened immersion to being submerged in water, enveloped by a world as distinct as water is from air. This sensation transcends mediums, connecting the earliest tales to today’s digital narratives.

The term “immersive media” has been increasingly linked with digital technologies like virtual reality (VR) and augmented reality (AR), which have arguably transformed storytelling. These technologies allow us to interact with stories in previously unimaginable ways. Gabe Newell’s concept of immersion — creating an environment so enveloping that it feels like a different world — captures the essence of contemporary digital storytelling. An indie game I recall, “The Immersion of the Reader,” serves as a playful example, challenging players to maintain focus on a book within the game to progress through levels, echoing the immersive depth of reading.

Yet, immersion is not solely a product of modern technologies. It dates back to the invention of the book and even earlier forms of storytelling, illustrating that today’s VR, AR, and extended reality (XR) are extensions of a long tradition of narrative engagement.

While the potential of immersive technologies is vast, they also present ethical concerns. Steven Spielberg has voiced worries about VR’s impact on user autonomy and privacy. Games like “Her Story,” where players determine the truthfulness of a character’s statements, exemplify the ethical dilemmas these technologies can raise. Critics worry about social isolation and desensitization, while proponents see immersive storytelling as a means to foster empathy by allowing users to experience others’ perspectives. This shift towards first-person experiences in storytelling underscores the need for careful ethical consideration.

The future of immersive storytelling is ripe with possibilities, promising deeper levels of engagement and challenging us to consider their impact on our perception and interaction with narratives. Yet, as my initial experience with translating “Animal Farm” showed, the essence of storytelling — the profound connection between narrative and audience — remains unchanged.

In conclusion, immersive storytelling, from ancient oral traditions to digital innovations, continues to captivate and transport us to new worlds. As we embrace the possibilities of VR, AR, and beyond, we must also navigate the ethical implications of these technologies. The magic of immersion lies not just in the medium but in the timeless human desire to connect with stories that transcend our everyday realities.

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Zubair Ashraf
Digital Narratives

Journalist - MA Digital Narratives - Labor Policies and Globalization