Research contributions

Contribution to theory, methodology and practice

This research makes multiple contributions to theory, methodology and practice. Specific contributions are articulated as the research progresses.

Theoretical Contribution

This research expands our understanding of digitally mediated spaces that emerge during a crisis and enable activism and social movements.

Leveraging theories in information systems, media and social studies, and social movements, this research explicates the nature of digitally mediated spaces that foster activism and social movements by inquiring into: when and why do these spaces emerge, what happens when they fade away, how are they co-constituted and constructed and what is their underlying technological, sociomaterial and socio-political scaffolding?

Methodological Contribution

This research introduces methodological innovations in “how to” develop an anthropology of digitally mediated spaces that arise within oppositional cultures. This inventive, digital ethnographic method, called Digital Epidemiography, is being developed as a book chapter in An Ethnographic Inventory. Field Devices for Anthropological Inquiries (target publication — 1st Qtr. 2022). An abstract is as follows:

How to do a Digital Epidemiography

John Postill (RMIT University, Melbourne) and Shama Patel (Copenhagen Business School)

In this chapter we take up the idea of digital “epidemiography” — a portmanteau of epidemiology and ethnography (Postill, 2014), to reflect on our ongoing study of the “digital pandemic” triggered by the killing of George Floyd at the height of the Covid-19 crisis. Drawing from a collaborative “remote ethnography” (Postill, 2017) conducted from Australia and Germany, and in keeping with the volume’s idea of the ethnographic inventory, we first present an inventory of the epidemiographic devices we fashioned prior to fieldwork. We then discuss some of the creative decisions we took when selecting and deploying specific devices during research, and their consequences. We conclude with a brief discussion of whether we have ‘invented’ or, on the contrary, ‘discovered’ a new social and material universe, the George Floyd digital universe, through our epidemiographic practice.

This research also introduces innovative ways to collaborate and engage in ongoing research as demonstrated by this publication.

The development of this publication is an innovation in conducting ethnographic research that closely mirrors the way researchers produce knowledge — as a rhizomatic, and often mysterious, dialectic at the intersection of phenomena, literature and methodology. As the research progresses, a reading of theories is articulated in the literature and methodology section and applied to empirical evidence to develop insights, which are shared in the main section. The publication allows collaborations to emerge as fellow-researchers and practitioners navigate the ongoing research rhizomatically, using hyperlinked text, which is kept current as new insights emerge. (Robinson & McGuire, 2010; Deleuze & Guattari, 1987)

Practice Contribution

Update as the research progresses.


Deleuze, G., Guattari, F., and Massumi, B. (tr). A Thousand Plateaus: Capitalism and Schizophrenia. University of Minnesota Press, 1987.

Postill, J. Remote ethnography: Studying culture from afar. In The Routledge Companion to digital ethnography (L. Hjorth, H. Horst, A. Galloway & G. Bell (Eds.)). Routledge, New York, 2017, pp. 61–69.

Postill, J. Democracy in an age of viral reality: A media epidemiography of Spain’s indignados movement. Ethnography, 15, 1 (2014), 51–69.

Robinson, L. and McGuire, M. The rhizome and the tree: Changing metaphors for information organisation. Journal of Documentation, 66, 4 (2010), 604–613.




An exploration of the entanglement of digital media and disruptive change, based on an analysis of the viral spread of the George Floyd video. This is a space to share ideas, insights, preliminary research and innovative methodologies.

Recommended from Medium

Time Crystals — A space-time odyssey

What are viruses?

A mysterious monkey has been found in Borneo. Scientists say it is a very rare, accidental hybrid

Dark Skin, Blond Hair: The Unique Genetics of The Solomon Islanders

Are Robots…Alive?

Cats are communal

How we see and call colours

Share Eureka moments, make science more fun

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shama Patel

Shama Patel

I’m passionate about exploring the entanglement of social and digital, and its implications for our collective future.

More from Medium

Weeknotes #3: time boxing and other joys

Spotlight Female Innovators

Strikingly similar gender gaps across countries

Evidence of my imagination: it’s 2030 here in Southwark!