How Amplified Mobile Pages can Positively Impact Your Website’s SEO & SEM?
How Fast Loading Mobile Web Pages are Great for SEO & SEM?
Mobile has become the number one medium for all search engine optimization & paid search marketing efforts.
People spend more time on mobile than other devices.
~ Plain Fact.
That is why marketers are focusing more on mobile, & justifiably so, looking for innovative methods to rank their products & services on Google. But, one important aspect that is usually overlooked by many digital marketing experts is website speed.
How Important is Website Speed?
Having considered all other technical aspects of SEO, website speed is one of the most important things when it comes to ranking high on mobile search. According to official stats from Google, 70% of all mobile websites load slow on mobile. For slow websites, it usually takes more than 5 seconds on a normal 3G connection to load. Which, according to Google standards, is a very bad factor in terms of user experience.
Speed Factor in SEO
To rank high on mobile search your mobile website should be blazing fast. ~ An honest tip for mobile SEO
Having stressed enough on fast mobile pages, Google clearly endorses Amplified Mobile Pages (AMP), which is an opensource web library/technology for ultra fast mobile websites. AMP can easily be implemented with any existing website or CMS, therefore making it super easy for developers to boost their websites with AMP technology.
Why is AMP so Fast?
Websites build with Amplified Mobile Pages (AMP) are fast, very fast. Mainly because, AMP is a web technology created from ground up for speed & fast loading web pages.
Moreover, AMP web pages also use Google AMP Cache, making them ultra fast to load on mobile search. And in terms of search rankings, Google seems to like web pages built with AMP. Why? Because, AMP pages provide a fast & smooth user experience with near instant page load.
Do Fast Loading Pages Help SEM Campaigns?
Speed of landing pages directly affect your SEM results. ~SEM 101
You won’t get most out of your search marketing efforts unless your landing pages load faster. SEM is not all about high bids & relevance, it also depends on your landing page performance.
Fast loading landing pages always do well in SEM campaigns. Well, it turns out, user experience means something to Google. And Google hates to serve ads with slow loading landing pages.
Bottom Line
The faster your mobile website the better it is for both SEO & SEM. Optimizing for speed is the simplest yet the most effective tip to perform better on search engines.
