What to learn from Instagram’s UI, UX?
Apps are judged less by their performance, more by their look & feel.
Visual appeal is the most important thing when it comes to mobile application development. Without a good UI, even the best apps in terms of performance & engineering may look substandard.
Users are always attracted to apps that look great on their mobile devices. Things like ease of navigation, seamless layout, and a smooth flow contribute greatly in crafting a better user experience (UX).
Instagram, being one of the most popular mobile applications, has a flawless UI, UX. Let us analyze its various visual aspects that make its user interface one of the best in business.
Simple Design
Simplicity always delivers the best in design. But, when developing for mobile, it is also essential to remember that smartphones are used 24/7, always on the go. This calls for a less cluttered layout with a clear & simple navigation.
Instagram is a great example, its design is simple with a clear focus on the content rather than the application itself. This layout allows users to instantly immerse in the experience, and share content flawlessly.
Theme & Color Scheme
The choice of color & theme can make or break your application. And choosing the right colors can be tricky sometimes. Design trends change, and it gets harder to keep up with short term trends.
The best option is to adopt classic design principles. And this is what instagram’s UI designers seem to adopt.
Black text/elements on white background is the most simple & basic design principle. In fact, research validates that black typography on white background is the most appealing to users.
This basic color scheme is also used by successful marketers for visual advertising. Medium also uses the same basic design principle for its UI.
Smooth & Seamless Experience
A good user experience is a sum of great design & its flawless integration into the application’s core functionalities.
A smooth UX is all about continuity. It perfectly weaves together the main design & theme with its primary functions. To put it simply, a great UX is what makes your application a perfect whole.
In other words, good user experience means that users are able to naturally adopt to your app’s interface. In an ideal design, users don’t need to learn, how to use the app. Instead, they find functionalities embedded in a completely natural order.
Again, Instagram is an app that has clearly done a great job in keeping its UX extremely simple & straight forward. From its easy navigation to content creation, everything is simplified in a completely natural order. Its UI & UX has made it very easy for users to interact with the content they love.
Swiftness
No matter how great your design, and how classic your theme, your application simply cannot have a good user experience unless it is blazing fast.
Again, smooth continuity is impossible without a fast & responsive technology. Instagram is clearly very fast thanks to its modern JS based native mobile app technology.
All the important aspects of your UX can only be realized once a modern and fast technology is cleverly implemented by your development team.
