5 Secrets to Effectively Writing Google Ads

We encounter a large number of ads every day. Whether it is selling, buying a certain product, or offering and demanding a certain service, a quality ad will attract the target group’s attention and invite them to action.

However, not every ad is of the same quality, so it doesn’t do the job as well. The question is: ‘How to write a good ad?’

Here are 5 secrets to effectively writing Google ads.

1. Work on the title

One of the main secrets is that effective advertising by more than 50% depends on a properly highlighted title. Looking at hundreds of offers, the buyer will pay special attention to the name and then explore the details that interest him. If you have a boring and general title, customers may land on ads that have a better title — and often a worse and not quality offer.

2. Describe the product on an emotional level

Be careful not to emphasize the technical data description but on the emotional components that the person may receive while using your product or service.

3. Use enticing photos

It is well known that people have ‘hungry eyes’ when it comes to tempting things — the same thing with buying. People buy with their own eyes, so you have to take care of high-quality images in advance.

If the seller’s offer does not contain an image, the user will likely cancel the purchase and preference to the competition who put a photo in their offer — although it may also be a lower quality product.

4. Emphasize consumer advantage or highlight product benefits

To be different from others and attract the attention of users, you need to define the competitive advantage of your product or service in the market, which problems they solve, unique characteristics, and the most special advantages you can offer.

You can also choose a consumer benefit approach. Then you need to emphasize the benefits that the user brings from the purchase of this product or service, and if possible, you can talk about the consequences of not using them. Certainly, a good choice would be combining these two approaches because, remember, consumers, buy products to solve their problems and meet their needs.

5. End the ad with a call to action

Although it is at the very end of the ad, you have to dedicate yourself to them. Their significant role is to encourage the user to perform the desired action. The action is very often just clicking on the ad and arriving at the desired destination. Once a user reaches the landing page, he or she has a better chance of converting.

Remember;

More and more online sales and purchasing processes are being conducted through online ads. Many people want to sell something online, so you have to face the competition and stand out. If you follow these tips, your ads will surely become more effective.