Are these techniques part of your Instagram sales model?
Instagram is one of the most used social media platforms, so Instagram sales are something you should think about if you want to make more money. Is it enough to just make a good picture of the product? What if you were selling a service that can’t be so easily pictured?
You are probably already doing the best you can to market your business via Instagram. Here are 5 most successful techniques to help you learn how to sell on Instagram:
# 1 HIGH QUALITY PICTURES
Instagram is a fast, superficial network , and it’s up to you to capture the user’s attention in less than 3 seconds. As this is a visual network, they sell best: jewelry, cosmetics, food and drink, sports equipment and clothing, travel and hotel accommodation. Of course, you are not limited by this!
Images must be creative and engaging, and appropriately represent the products you sell. When people access your profile, they must be able to immediately identify what you are doing.
Remember, visualizing your product may be the first experience your customers have with it, so it is of the utmost importance to be professional.
# 2 INSTAGRAM STORIES
You can use stories to display content created by your audience, which is always interesting to customers. Your escorts like to see that you take care of them and review their content. It also saves you time in creating new posts and acts as strong social proof. It’s interesting to use survey stickers to get feedback and create interaction .
In stories, you can share moments from an event, whether it’s a few weeks away, happening right now, or from the past.
Be authentic because Instagram stories are more interesting than content on a feed, which makes them a great showcase for showing the fun side of your brand.
# 3 INVEST IN INSTAGRAM ADS
Instagram Advertising will help you reach a new target audience. It’s a worthwhile investment, especially if your brand is fairly new to the market.
You can create ads by reaching customers who are interested in your products. The advantage of advertising is that you can include links to your site in ads, which is not the case with ordinary posts.
To further improve the performance of your ads, use a retargeting campaign to reach people who have already visited your site, or consumers who have already expressed interest in your brand.
To start retargeting, you need to create a Facebook Pixel , place it in Business Manager and merge it with your website.
# 4 COLLABORATE WITH INFLUENCERS
Influencers followers ask them for advice and recommendations to buy, so it’s not surprise that more and more brands are turning to influential people to successfully promote their products.
As a visual platform, Instagram offers the perfect path to engage your target audience with the help of influencers. The most successful strategy to increase sales is to approve a discount code or promo link to influencers to track their individual conversions .
If you do not have the budget to partner with influencers who have many followers, consider finding micro-influencers who have significant but not mass follow-up, and generally their followers range from 1,000 to 100,000 followers. If you are a small business, investing in micro-influencers can be a great way to drive leads to your website.
Caution is needed when choosing the right influencer, with a view on a large number of those with false companions and likes. Be sure to consult with a marketing agency before cooperating.
# 5 OFFER DISCOUNTS OR GIVEAWAYS
Discounts are one of the most effective ways to increase sales on Instagram. This method increases your awareness of your products or services as customers share news of interesting deals with friends.
Gifts and discounts encourage customers to buy your product or service. A great way to reward loyal customers is by sharing attractive offers , such as VIP discounts or memberships, thus increasing your engagement rate.
FOR THE END
With over 600 million monthly active users, Instagram delivers great results and is currently the most popular platform for promoting your business. Regularly posting different types of content at the right time and interacting with your audience will surprise you with how quickly you see results.
Instagram is a place where people turn their passion into shopping.
If you haven’t started optimizing your Instagram for sale yet, you may miss out on a great opportunity!
