Benefits of using MAT
Email marketing automation is a strategy that allows marketers to have companies send automated emails at specific times to a particular number of subscribers. It also allows you to send personalized messages to potential customers on a schedule or when certain conditions are met.
Email marketing automation aims to make promotional campaigns an automated process. Research has shown that using marketing automation software leads to an 80 percent increase in leads and a 77 percent increase in conversions.
Reasons why every marketer should implement email marketing automation
Create segmented mailing lists
Email marketing automation allows you to create detailed segmented lists based on all data about subscriber and their activity. The goal is, of course, sales and greater engagement.
Convert prospects into customers
Research has proven that more than 60 percent of customers prefer email as a contact method. Email automation helps move potential customers through the sales funnel while also making it easier because they no longer have to send emails manually.
Maintain engagement with prospects and existing customers
Email marketing automation provides click data to identify what recipients are responding positively to.
Increase efficiency
Some of the activities that can be automated include: storing and tracking data, determining interest levels, re-contacting inactive leads and calculating ROI.
Improve engagement
Automation enables marketers to deliver appropriate, personalized and timely messages, and in return for greater subscriber engagement.
What are benefits of Email Marketing Automation?
1. Increased transactions
Email automation allows marketers to provide personalized fields, for instance, name, location, company name, and so forth, in email messages. Customizing marketing messages results in open rates increased by 26%. Also, emails with personalized messages lead to a transaction rate that is six times higher
2. Effective segmentation
Segmented email campaigns have 100.9 percent higher click-through rates and 14.3 percent higher open rates.
3. Increased revenue with transactional emails
An email for confirming an order could also include “Similar Products” at the bottom of the message businesses can earn up to six times more revenue.
4. Integrate with the customer buying cycle
It enables them to send emails right about the time a customer needs another of their products. For instance, if a customer purchases something once a month, a marketer can schedule a promotional email that goes out to the customer after four weeks.
An email flow is a series of automated messages sent to a subscriber based on their data or specific behavior.