Content marketing with and without music
Music. Find me one soul in this world that doesn’t love music. It can be any type of music, any genre. Even if you’re not familiar with it, your body automatically starts to swing in the rhythm.
Content marketing
Content marketing is all about getting to your audience with that extra value. The key is to make your customers devoted to you. To make them come to you, not the other way around. You attract them with your content so that they are coming to you willingly. What a love story, right? And if you ask me, music can be your Cupid.
Why music?
It’s simple. Pure emotion. You can express yourself, your brand, your story, your message with so much impact at the moment of consumption of your content. You can wake up some many feelings that are strongly connected to your brand long after that moment of consumption.
Take McDonald’s for an example. I’m already singing “I’m loving it” as I’m typing these words. But, let’s go beyond that.
All kinds of studies have proven that people react better when your ad or content is connected with music. Especially if it’s a music that really gets to your targeted audience and if it has a certain place in your message. So, the best thing you can do is to do research on what your potential customers listen and connect that piece with your content to create a magnificent puzzle. Or, you can create one of your own songs.
I would like to show you one example of content with music: Samsung. How different would this video be, if it was some other song in it? But, if you find the right song that fits your message, you’ll know. People will do. And they will appreciate it.
Just be creative
Don’t go with the easy mode by using some random sampling music and tunes. Make sure your music really does express you and your brand. People will recognize it. You can’t fake a true emotion.
Content marketing without music is real and good. But, content marketing with music is alive and it has its own soul that can reach to your audience better than you can ever imagine it would.
Let’s try one thing out
Find your favourite video ad and mute it. Is it the same? How do you feel being shut down from sound and emotions which come from that sound? Now, that’s how your customers will feel if you don’t incorporate music to your content.
It’s your assurance that people remember your content more efficiently. Your assurance of positive emotions through your brand.
