Digital Marketing Trends for 2020

1. Voice Search

There are 66.4 million, or over ¼ of adults in the US, who own a smart speaker!
Over 26% of adults in the US own a smart speaker like an Amazon Echo or Google Home.
It is estimated that in 2020, 50% of all searches will be voice searches. That makes voice search one of the biggest online marketing trends of 2020.

This is the year that digital marketers can no longer ignore voice search. There are a lot of things you can do to optimize your site for voice search, but the most important change involves using long tail keywords like “how to make vegan brownies” instead of a shorter keyword like “vegan brownies.”

2. Immersive Tech like AR and VR

Augmented reality (AR) and virtual reality (VR) have exploded in popularity over the past few years and are quickly becoming one of the top marketing trends.
AR is already being used by major companies like IKEA. Using their app and AR, customers can see what a piece of furniture would look like in their space before purchasing!

3. Shoppable Posts

By now, you know that social media is a huge part of online marketing. What you might not realize is just how many people shop on social. 55% of Instagram users say they discover new products on Instagram and in a survey of over 4,000 Pinterest users, a whopping 65% said Pinterest helps them find new products.

These platforms have taken note of the fact that people are using them to shop and have made it easier for merchants to sell via social media. Over the past few years, Instagram, Pinterest, and Facebook all have ways for ecommerce stores to create shoppable posts using a native integration that makes it easy to tag and shop products directly in your posts. For online retailers, this is a great way to drive traffic to product pages.

4. Interactive Content

Buyers are looking for more interactive content online and in 2020, content marketing will shift its focus to give the people what they want. Shoppable posts, AR/VR, 360-degree video, quizzes, and polls are just a few examples of interactive content that will be one of 2020’s top marketing trends for a few reasons:

• This type of content is new and original, helping it cut through noise
• It gives visitors a reason to stay on the page
• It’s extremely shareable (almost everyone has seen someone share results of a silly quiz like “What kind of cheese are you?”)
• The shareability increases your brand awareness
• Last but not least, people just love to interact!

5. Personalization

Personalized marketing is where it’s at in 2020. Consumers are tired of seeing generic ads that may not have anything to do with them. We change the channel when commercials are on and pay extra to music streaming services to avoid ads. Traditional advertising and generic commercials are increasingly ineffective.

Customers are beginning to expect personalization and there are a lot of ways for digital marketers to deliver.

Segmented email lists are one of the most popular ways to personalize your online marketing efforts. In fact, personalized email blasts perform 3X better than generic emails sent to your entire list!
If you’re not personalizing your marketing messages, make 2020 the year that you make marketing personal.

The idea came from: https://www.theedigital.com/
These are few of my favourite ones, that they talk about.