Do you want to fill the hotel accommodation throughout the year?
Wondering how to attract quality guests and how to get tourists interested in coming out of season? Are you curious about the trends in digital marketing for hotels and how to use them to your advantage?
If you do not want to lose guests making reservations via smartphones and tablets, it is important that you have a website that displays properly on these mobile devices. If you still do not have a mobile-friendly (responsive) website, now is the right time to create one. As we increasingly use smartphones in everyday tasks, the fact is that the number of people booking hotel accommodations via smartphone will grow significantly in the future. Stop wasting valuable guests and customize your web for mobile users.
The potential of social networks in marketing for hotels
With the increasing popularity of smartphones, the popularity of social networks has grown. Today, social networks are a very important part of the lives of a huge number of people. A large part of us spend several hours every day on social networks. That is why they are a great potential for attracting guests to hotel accommodation. Where your potential guests are, there must be you — and today these are social networks.
Social networks are a great communication channel with guests. Namely, it is highly probable that future guests will ask a question on the social networks that they are interested in regarding accommodation. Also, your recent guests will often leave a review of your hotel on social networks. Customers appreciate instant communication today, so a quick answer to a question or a thank you for a positive review is a great way to reach more visitors. Invest time in social networks, and it is also wise to invest money in advertising on social networks.
Video as a medium of the future (and the present)
When Internet speeds were still extremely low 20 years ago, the main medium on the internet was written text. With the rise of internet speeds, photography has played an increasing role — and the main medium today is video. Specifically, as many as 80 percent of people prefer to watch video content than read text while surfing the Internet.
In conclusion
Trends in digital marketing for hotels are changing year by year. The tips listed above are current for 2020 and will help you to achieve better results for your hotel accommodation.
