Google Ads for Beginners and What You Need to Know About It
Google is a place where users search for what they will do, where they will go and what they will buy. Your ad may appear on Google at a time when a user is searching for products or services like yours.
And that’s where Google Ads comes in!
Google Ads is a Google advertising tool where advertisers bid on certain keywords to show their ads in the best possible position in the Google search engine.
- Whether on a desktop or mobile device, timely ads can turn people into valuable users.
- Don’t go unnoticed by users when they search on Google for what you have to offer.
- Pay only when users click to visit or call you.
You all must have noticed in the role of a buyer on Google search engine that the first results that appear on themselves are marked “Ad”. This tag tells us that this is a paid ad on Ads. What makes this method of advertising appealing to most merchants is the Pay-per-Click payment method, which means that advertising is charged only if someone clicks on that ad. If no one is interested in your ad, you will not have to pay anything, and the amount you pay after someone clicks on the ad depends on how much you are willing to give.
The 4 Most Important Things In Google Ads
1.Learn to use it
This is the first and most common reason why people generally lose money without advertising results. Unfortunately, Google Ads is not so easy to use and it certainly takes time to learn, study and test to learn how to use it properly.
Google Ads is constantly evolving and its learning never ceases. But that’s why Google offers all the learning information for free on sites like Ads Help, Academy For Ads and many others. Take the time for the big number of educational webinars that can greatly help you master AdSense.
2. Make sure your keywords are set correctly
If you choose a broad keyword overlay, your ad is more likely to show to an audience that isn’t relevant to it. This can lead to unnecessary clicks and, of course, unnecessary waste of money.
3. Determine a realistic budget and bidding strategy
Setting a budget and bidding can take a lot of time, but it’s best not to complicate. Determine how much you are really willing to spend on the campaign and set a daily limit accordingly. As for bidding, it might be better to bid manually, at least initially, until you understand how Google Ads works.
4. Keep track of spending
Many factors can influence whether spending escapes control and exceeds our desired and default limits. Your keywords may be triggering unwanted clicks or you have an automatic bid set, you must be very active and review your Key Performance Indicator (KPI) daily and monitor your spend.
How to get started?
Before you set up your campaign, consider how and how much your competition is being advertised through Google Ads. It is extremely important to know your competitors, what keywords they use, what their websites look like, and similar.
It’s not a bad thing to look at better than yourself but don’t just copy them, design something just of your own.
Then set a budget.
For beginners, choosing your daily advertising budget is best. In this case, Google Ads will automatically generate a pay-per-click bid that will be within your daily budget. When your daily advertising spends is spent, Google Ads will stop showing your ad in the search queries at the top of the Search Engine Results Page (SERP).
Also, you need to know that cost-per-click does not determine the position of your ad, Quality Score is also responsible for it, and it represents the importance of the ad to the person who appeared during the search, ie if your ad overlaps with what that person is ransacked.
In practice, this means that no matter how much you pay, your ad will only appear in the first position for a certain amount of time. If no one clicks on it, Google recognizes that it is irrelevant to the people and drops its Quality score and disappears from the top of the searches.
Quality score is rated on a scale of 1 to 10 and multiplied by cost-per-click (CPC) to give Ad Rank credit who is responsible for ranking ads.
How do I choose a campaign type?
Google AdWords has two advertising networks: GSN (Google Search Network) and GDN (Google Display Network). It depends on which advertising goals you choose.
The search campaign is the most common and this is how ads appear on the first pages of the Google Search Engine Result Page. This format is very effective because it allows you to target your audience to the products or services they are searching for at a particular moment, and is always recommended. Especially if you are selling limited products and users are looking for them when they need them. This campaign is also good when you have a limited budget because you are gathering a target audience looking for a specific product at a certain point in time.
Ads in a GSN campaign also allow you to add your website, business address, phone number, or business location to them, and they also encourage a potential customer to take some action, such as calling, buying, or clicking on the ad.
On the other hand, the GDN campaign is a great choice if you are new to the market and you want to present your brand to the people, or if you want to highlight certain promotions and discounts, or sell products and services that people will not buy immediately (eg real estate, cars,…).
In that case, Google will place your ads on numerous pages on the Internet. These are pages like news portals, YouTube channels and similar.
Your ads will be shown to potential customers as they read the news or listen to the music, and in that case, it is important that the ads must be attractive and interesting to get them to click on them.
Don’t have high expectations at first
After investing money and advertising for two to three months, we expect it to be noticed immediately in our business, and if nothing changes, we stop advertising.
Wrong!
Consider what are the possible causes of this happening.
- Do you have a well-organized website?
- Can people just get on it?
Sometimes that’s exactly the problem, so you should not forget:
