Google advertising — How to do it with video and mobile apps!
First, let’s clear out what is Google Advertising.
Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes a profit from search.
The first thing you have to do is choose how you want to reach your customers.
AdWords provides you with a host of ways to reach targeted users, from search-targeted text ads, graphic display ads, YouTube video ads to mobile apps in the app. Once you have chosen the way you want to attract your users, you make the best of it.
Video ads are only shown to users you want them to show, and you only pay when they see you. In other words, do not waste money on advertising to users that your business is not interested in.
First, you have to make a video. It seems easy but it’s not as easy as it sounds.
The first step is to have inspiration. If you don’t have one, try to think what makes your business different, where lies excitement and passion.
Find the story that’s right for your business.
Next step is to set up a YouTube account and upload a video. Then you can use AdWords to run a campaign on YouTube. Your video will appear before or next to related videos or in search results. After that, choose a place to show your ads.
Whether you’re targeting sports, music, or other users, you can choose your audience based on age, gender, location, interest, and more.
- Location
Where is your customer located?
Around the corner or around the world, you can show your video ads to a whole country or just a city — or a combination of both.
- Demographic
Who is your customer?
YouTube viewers come from all walks of life. Think about the age, gender, parental status and household income of your customers.
- Interests
What’s your customer into?
You’ll be able to choose from over 100 interests to narrow in on specific customers. Mix and match interests to tailor who you reach.
After you chose your targeted audience you need to choose the types of ads you can run.
- Bumper ads are only 6 seconds long. They’re a good way to capture people’s attention on smartphones.
- TrueView discovery ads appear on the YouTube homepage or when people are searching on YouTube.
- TrueView in-stream ads get the video ads your business creates in front of the right people, right before they watch the main video.
If you are wondering how the payment is calculated and what are you exactly paying for here it is:
You’ll only pay for ads if someone:
- Watches your entire ad
- Clicks on your ad
- Watches your ad for 30 seconds
And last, decide how much you want to spend on ads. Set up your budget and use YouTube’s Analytics tool to find out what’s working. YouTube video ads are designed to fit any budget. If you’re just getting started and want your video ads to reach local customers, it’s recommended starting with $10 a day. And you’ll have the option to set your account to bill automatically or manually.
When it comes to advertising on mobile apps the first thing you have to do is create and customize your ads.
To get started, just type in the ad text you want and your location. Google will design and create custom ad creatives for you and allow you to show multiple ad designs across the entire Google Network. Also, do not worry — you can always change them later. :)
- Set your daily budget.
Decide on the cost per installation (the amount you’re willing to pay for each install of your app), ad and bidding mechanisms will help you improve your campaign performance, within your budget. - Find high-quality users.
Tell us what actions you want people to take in the app, and we’ll show your ad to people they are likely to do.
After you made all this Google will help you reach your peak. :)
- It will help you to successfully expand your reach.
After a simple setup, your ad will meet the requirements for reaching more than a billion people across the Google Network, including Google Search, Google Play, YouTube, and thousands of other mobile and application sites if you wish. - Google will also help you to get more value from each ad.
To maximize the potential of your campaign, Google will test each ad in your account and automatically promote the best performing designs. It is also optimizing based on the type of users you want to find so that if your application is playing multiple levels, it will consider other games users have played and target people who are likely to reach the fifth or higher level.
