Inevitable trends of digital marketing in 2020
Digital marketing is one area that is constantly changing. Whenever a new social network or technology becomes available to the masses, it is likely that there is a way to use it for advertising.
A few trends that caught my eye.
Voice Search
This is one of the trends that was launched last year and has been well received, and in this one it will only increase its reach. Users have recognized how they can communicate more easily with technology, from search to information search while driving, etc.
How do I prepare for voice search on a website? You should consider the differences between text and voice search and what your users are searching for on your page.
Virtual and augmented reality
No, this is not about video games, it’s a trend that is slowly spreading to the digital marketing world! The IKEA brand used this very well for their business and enabled their customers to virtually stack the items before purchasing the product.
What makes this possible?
Customers and customers are given the opportunity to customize and match products to their liking, letting brands or people know that their opinion matters. Pretty cool, right? This was very well received by the users. Also, consider this method of marketing and try implementing it on your product or service.
Artificial Intelligence
Sparrows on the branch know who Siri and Alexa are. Whether you already use them or not, rest assured that soon you will not be able to do this. They are programmed to provide superior customer service, make it quicker and easier to use and find places and information.
Software manufacturers around the world will spend most of 2019 to make Siri and Alexa more intelligent and personalized.
With increasing investment in artificial intelligence and customer connectivity, it is possible to increase business efficiency and connect with the target group.
Video content
Video content and their power were discussed in the previous year as well, but in this absolutely every marketer has to keep in mind that they should offer as many videos to their users, be they on Facebook, Instagram or some other social network. Why is this trend so important?
We live in a busy world, most people don’t want or have time to read too long posts or articles, but it’s always interesting to look at something that interests them. They see real situations, reviews, experiences, etc. in real time, etc. We perceive a product more clearly if we see how it works, which gives marketers a huge opportunity to play and create content.
It is important to present the product by demonstrating its benefits to final consumers, ie what exactly a product or service can do to make your life easier.
Email marketing
You are probably also subscribed to the various newsletters you read on weekends or weekends. The essence of this kind of marketing lies in the regular reporting of users about your business, actions, blog, products and activities, but not in the form of direct advertising but through a well-told story and interesting content that calls for action.
Email make one of the most used digital marketing tools because they are easy to create, send multiple messages automatically to more people, give you the power to influence decision making as well as the ability to audit and make additional adjustments based on your insights on analytics.
Shopping on social networks
Until recently, the main idea of campaigns was how to transfer fans from social networks to their web shops, today these same networks have enabled their customers to make purchases on the spot without having to leave the website or the application.
Instagram shopping launched a real avalanche and quickly established itself as an option that, as soon as possible, should be made available to anyone who searches for their customers online. Why is she so important?
Humans are instinctive and impulsive creatures, if they like your product and want to buy it right away, we will enable them. If it takes them more than three steps, chances are that they will simply give up and forget about your offer until the next opportunity.
Reviews create public opinion
The consumer community trusts one source of information more than anything else — its counterparts. Many customers rely on internal forums when exploring new products or services, which allows them to ask questions and share real-life feedback.
To encourage your customers to participate in this exchange and spread the good word about you, ask them for feedback. Ask them to concentrate on what the benefits of using your product have brought them. Engage your employees to engage in online conversations with customers, giving you important information about any possible downsides to your service. Greater connectivity leads to trust and a better image of your brand.
Marketing Automation
Artificial intelligence and machine learning algorithms are designed to make your job easier, and this includes optimizing online advertising campaigns. Ad placement, purchase of media space, performance monitoring and user targeting are all about managing the software, while you can focus on other tasks.
Big players, like Google and Facebook, will continue to push us to use our automation capabilities when running paid campaigns. But we need to distinguish when machines can work more efficiently and at a better level than humans, and when technology will not understand the little things of the campaign, so human touch will still be needed.
Having a marketing automation platform that works effectively in your business means that you won’t be able to compete when it comes to marketing and sales. This means that you should invest a higher percentage of your revenue in sales and marketing than your competitors, so as not to be disadvantaged. Solutions like Mini CRM can help you automate part of your business, but also track the needs and habits of your customers.
