INFLUENCER MARKETING

The ‘influencer’ profession has taken on a different dimension and has come to be seen as a serious business.

Tomislav Cop

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Digital Reflections

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3 min read

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Jan 13, 2023

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A person promotes brand products or services through various media such as You Tube and Instagram.

Famous influencers in Croatia: Jelena Peric, Ella Dvornik, Ljupka Goic, Andrea Andrassy, ​​Sonja Kovac…

World influencers: Ariana Grande, Kim Kardashian, Cristiano Ronaldo…

This industry is growing, its advantage is that it is followed by all ages. Each influencer has an affiliation with its pulic And the products that certain influencers promote reach users’ awareness. Whether it’s the make up industry or the sport.

The impact of influencers on the audience is great, so it is reasonable why large and small businesses want to work with them. They promote entertainment through entertaining content, so advertising the product does not turn out to be aggressive but looks natural and is more acceptable.

The use of social networks is on the rise and all influencers are available on them, so it makes sense that more people will see certain products on social networks through influencers than go googling product features. Eg. Young moms will be more than happy to listen to Elle Dvornik’s advice for baby strollers than go snoop around looking for baby strollers.

The disadvantage of this type of marketing is that many people try to be influencers, this job is not for everyone. The influencer business needs creativity, a content plan that we publish and target audiences. Influencer Saamo Petra publishes content related to the fashion industry and her audience is 16–27 years old. She can’t have an influence on car lovers while Mat Watson can. Ella Dvornik is a young mom and her audience is a fashion-conscious mom.

The advantage of influencer marketing is that influencers have the right target demographic and interest audience at their disposal, which will be best impacted by the company’s marketing campaign. Influencer does all the work from creating visual and textual content, interacting with your audience and keeping statistics on the success of your marketing campaign. Businesses only have the job of choosing the right influencer.

The value of this trend lies in the fact that it is an effective and still inexpensive way of advertising that reaches directly to those to whom it is intended.

Why is influencer marketing important?

1. It certainly increases sales

2. It will increase brand awareness

3. It will expand its customer base

Some companies have missed influencers. A makeup selling company should not take influencer Luciano Plazibat because of his large number of followers, as he is involved in dance. It is necessary to work with an influencer who deals with what the firm’s service is.

To select a good influencer, you need to: define and investigate.