Influencer marketing

Influencer marketing is the process of identifying, researching, engaging people that gives customers different insights into some products, brands, or services. Influencer marketing offers businesses the potential to grow their marketing, PR, improve sales and promote products, digital marketing and social media. IM is based on influencers who, because of their popularity, content, number of followers, can present, comment, critique, display some
products or services of a brand. Manufacturers do not create strategies themselves that will present themselves to the audience; customers, but want to work with influencers who have an impact on the target audience they want to sell their services.

IM is more authentic than an ad. Most people almost never notice ads on the Internet or some flags (banners) used for advertising. Those who notice them find them annoying, so they use AdBlockers, which are applications that allow ads not to appear.

Influencer marketing offers an easy way to build trust. Influencers are people who have gained popularity through their own efforts and are not celebrities or celebrities because of something else, so people recognize and identify with it, so that trust is easily gained.
The use of real-time marketing, ie marketing in real time, is increasing. Real-time engagement in influencer marketing allows you to interact with the influencer and the consumer at the right time and place, while the content they convey is related to current events or trends.