Online Shopping — The Killer of Traditional Marketers
Technological advancements have done online shopping convenient and enjoyable. Traditional marketers are facing challenges due to the increasing trend of online shopping. Still, some people prefer to go to the store and try the clothes or shoes they want to buy; on the other hand, online stores are not behind; they provide detailed descriptions of the goods and services that a user wants to know to make a purchase. Physical shopping is hectic and time-consuming, so individuals who spend busy days prefer to save time and order them online.
Online Shopping — The Killer of Traditional Marketers
Amazon is the biggest online store at the current time in most countries. Statista reported that Amazon is the leading online retail store with net sales of 280.5 billion dollars in 2019. Almost every kind of product is being sold through Amazon. The services provided are trustworthy and authentic, so many people are inclined towards online shopping.
Why Is Online Shopping Preferred Over Traditional Retail?
1. Detailed Product Description
The online stores are working smartly; they offer more than the required information to the customers. For instance, if you want to buy a shirt or pants for yourself, the size is described in detail, sitting in your house, you can find the exact fit for your body. Pictures are displayed describing the details of the cloth. For example, suppose I want to buy an Adidas T-shirt on E-bay. In that case, the website gives complete information and pictures, including colour, size, fabric type, design, price, delivery time, shipping, payment, and so on.
2. Targeted Marketing
Targeted marketing is one of the most amazing features. You might have noticed that the things you browse on the internet are related to the ads displayed on your screen. That is not a coincidence, but the advertisers personalize the ads intentionally to attract as many customers as possible. A study published about Hungarian internet users on Statista found that 65% of the respondents found the targeted ads more useful than the non-target ads. In comparison, 56 % of the ads were less disturbing for internet users.
3. Easily Accessible
The products available on the online stores are much easily accessible. For example, suppose you are trying to find a white-coloured jumpsuit for your summer holiday trip. In that case, it won’t be easy to roam around the nearby market or shopping mall and find the desired one, but if you search at Amazon, you can find it instantly with one keyword search with the next day delivery. So, why would people not prefer online shopping over the brick and mortar stores? The items you want to search can get easily found online. In 2016, 40.2% of the respondents stated that they prefer online shopping over traditional physical shopping centres.
4. Cheap products
Online stores do not have many expenses, but the physical store has. That is because of buying the store, paying utility bills, employees salaries, decoration costs of the store, etc. They are almost negligible for online stores, so the expenditures are cut short for online stores; the retailer can offer less price to the customers and attract more clients. On the other hand, physical stores have to tolerate these expenditures. That ultimately leads to the higher costs of the items present in the brick-and-mortar store.
In May 2020, a survey conducted in the Dominican Republic found that 87% of the respondents that the online shopping experience was the same or better than the physical store, whereas 13% stated that internet shopping was worst. So this is how the perception of the online shopping of people is changing.
5. 24 Hours Availability
The best thing about online shopping is that you can go to online stores anytime during the day or at night and shop for your desired item. This facility is not available at the physical stores. There are many busy days that you cannot afford to shop for items; in that case, online stores are a blessing for you.
6. Avoid Crowd
Last year due to the spread of COVID-19 around the world, it feared going out and buying the necessary items. Online stores were really helpful during that period. Thousands of people moved to online shopping instead of traditional shopping trends. Also, many people do not want to go to crowded places for buying goods, that is why they prefer online shopping.
7. Home Delivery
Another benefit of online shopping is that the items are delivered to your doorstep. You do not need to gather the items yourself and transport them to your house. A study published on Statista showed that 81% of respondents in Panama showed a positive response to online shopping and shared that experience was either the same as at the physical store or better than that.
All in all
The circumstances have changed. The world is evolving. People want more things; they want to spend less time getting them. Online shopping is here to stay. Even if you have a traditional store, you will profit from your online store.
Be here for the change.
