Salesforce CRM vs Oracle

Advantages and disadvantages

Salesforce is one of the leading brands for CRM based on sales. There are many reasons why you should opt for Salesforce. It offers SaaS (Software as a Service) implementation that allows users to access the system anytime, anywhere.
Salesforce also has many product-related integration and extensions options, such as Service Cloud, Marketing Cloud, etc., that make it easy to deploy business software to other platforms
Salesforce has a small problem getting deeper into customer satisfaction, and from that I learn that a few Salesforce customers have decided to change the product for one with fewer features and thus simpler, easier for smaller businesses. Few users find Salesforce pricing too high for their business.
Oracle markets its products and sales solutions (Oracle CX) as a comprehensive experience combining social media, call center, mobile and in-store contact points. Its focus on customer satisfaction and social relationship management features emphasize improving customer relationships with your organization through various channels.
With a slightly lower price tag than Salesforce, Oracle has proven to be a possible business (and budget) solution, but less comprehensive than the industry giant Salesforce.

Contact Management

Oracle provides an outstanding database for contact management. It comes with a pre-built cross-referencing feature that helps maintain unique records of data, reducing the chances of human error or multiple profiles for the same client.
Salesforce users can attach contacts to multiple accounts, add hierarchies, and collaborate on contacts with internal peers for easy information transfer. Salesforce users can assign contact roles. This helps create a system for understanding the roles of the individual contact within the account.

Marketing & Campaign Management

Oracle’s solution helps users keep track of mentions and discussions about their social media campaign. Users can also map the effectiveness of the campaign and predict the likelihood of a sale. In addition, Oracle offers a simple drag and drop feature to track customer engagement across different channels. Customers can gain deep insight into the customer with artificial intelligence, chatbots, IoT.
Salesforce allows users to synchronize their MS Outlook contacts and calendar with Salesforce’s email connectivity tool. Salesforce integrates easily with its own email compiler tool, uses email templates, and sends email campaigns to contacts directly from Outlook without opening the sales cloud interface. It also integrates with G-Suite, helping users keep track of Gmail interactions like clicks and openings.

Client Interaction

Oracle offers a unified digital portfolio of CRM solutions and related areas such as commerce, marketing, loyalty, service, content and CPQ. This gives users a view of customer engagement. Oracle creates and filters customer information according to customer attributes, behavior, geography, purchase method, or other criteria. This segmentation helps customers target potential leads at the ideal time in a sales program, as well as identify sales and cross-selling opportunities.
Salesforce supports account management, interaction management, payment management, customer segmentation, and filtered views to fully manage customer interactions. The Salesforce CRM solution allows users to easily create, manage, and apply custom filters from a predefined drop-down list for business and personal accounts.

Lead Management

Oracle provides end-to-end management capabilities, from request creation to order processing. This helps keep leading quality sources from multiple marketing channels such as campaigns, newsletters, web forms and more.
Salesforce provides a robust lead management feature that allows users to generate and capture leads from e-campaigns, newsletters, web forms and other sources.
No wonder Salesforce is so successful when it offers so many deals and opportunities to its users, although Oracle is a valid solution for those who find Salesforce too expensive or offer too many options.

The future of CRM

The future is in the world of customer relationship management or CRM software, one of the fastest growing business software categories. We are entering an era of intelligent, integrated CRM, and the future of CRM is even brighter.
From small businesses to global businesses, sales and marketing teams are embracing CRM to deliver better customer experiences, gain and retain customers, and gain new customer insights that change their businesses for the better

Takeaways

Customer satisfaction has replaced the customer experience as the above sales metric.
In order to meet customer-centric goals, CRM systems must be developed with greater precision and productive analytics, as well as a focus on customer needs and behavior.
As AI becomes more prominent in the sales space, sales reps will shift to more focused tasks.

Customer Intelligence

Customers are changing significantly, and this goes beyond simple demographics. The change is how all customer segments between B2B and B2C choose who and why they buy from one company or another, as well as when they buy. To use this information you have to collect it here comes CRM.
The future of CRM is about which businesses will be able to move in line with changing needs and trends, driven by customer expectations. Customers expect organizations to know a lot about them and expect conversations. There are also some interesting companies at your service that are focused on efficiency, accuracy and experience.

Api

APIs are one of the key technologies that enable Cloud-based CRM applications for flexibility to meet the needs of sales and marketing teams. It also encourages levels of analytical insights previously unprecedented. In addition, APIs enable brand new business models, with the continued growth of Amazon Web Service dramatically demonstrating how APIs contribute to the development of brand new business models.
APIs also enable the future of CRM technology by enabling more orchestration and collaboration between departments, departments, sales teams and channel sales organizations.

Business Intelligence

Artificial intelligence in customer relationship management will be one of the major catalysts for the growth of intelligent CRM over the next four years, backed by analytics, business intelligence and machine learning. Customers will focus on adding emerging technologies that enable a more efficient customer experience.

A bright future

More integrated, contextually aware and intelligent CRM applications and platforms will enable marketing and sales teams to define strategies with greater precision while measuring the results that sales teams achieve better than ever before. Future development of CRM is also based on the speed of the API to redefine common platforms. Using the API to integrate with business applications is just the beginning.

CRM will continue to outpace overall business software growth, as the multitude of technologies and strategies they support has a direct contribution to revenue growth. also, they can be measured by acquiring new customers and growing gross margins. Because of all these factors, the future of CRM is one of the brightest in all enterprise and cloud software.