Tips to Increase Google AdSense CPC and CTR
Google Adsense is the most popular PPC (Pay Per Click) network where any website owner can use them to increase their online visibility and click through rates. It provides a way for publishers to earn money from their online content.
What is Adsense CPC and how does it work?
AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary.
In simple words, CPC is cost per click and it is the money that we earn for each click made on Google AdSense ads placed on our website. There are many ways to increase your CPC rates on your websites including some of the following: creating relevant ads, creating compelling ads that attract visitors to click and optimizing your ads text.
What is Adsense CTR and how to improve it?
Click Through rate is the percentage of people clicking Adsense ads on our website. It is the number of ad clicks divided by the number of page views. For example, if you received 2 clicks for 250 page views, your page CTR would be 0.8%. (2/250=0.8%). Point to be noted here is that higher the percentage of CTR, the better advertisement you will get. So it’s advisable to place advertisements only at the places which are viewable and can be clicked easily. It is is the most important factor in Google Adsense, because all the earning depends on it.
The thing that AdSense CPC will depend a lot on is your website niche. If you are operating in a highly competitive niche, cost per click (CPC) will be much higher for ads that are placed on your website. But highly competitive niche means, you need to put in extra efforts and time to get targeted traffic to your website.
The key for improving CTR will be targeting the right niche and enriching targeted content, improving CTR and being an authority website in your niche and similar.
Three steps to follow
1. Find profitable keywords
Keyword research is the key to increase AdSense CPC.
- Always find long tail keywords. They are easier to rank and give you lots of search traffic to your blogs. You can create lots of content by using long tail keywords.
- Make sure to find and use the keywords with a global search volume between 1000 to 2000 monthly searches. Using low competitive keywords can really help you increase cpc.
- Always write keyword rich content. Before creating any new content for your blogs, make sure to do keyword research.
2. Quality content is the key
One thing you should keep in mind is that you should write content around your websites’ niche only. This way, you will be able to convert your website into well themed website for that niche. In case you start writing about unrelated niche, you will see drop in click through rate you are getting on your Google AdSense Ads.
3. Create ads that attract visitors to click
Focus on choosing your website visitors over ads. If you focus on your customers needs and wants, you will be able to create better Google AdSense campaigns.
You need to ask yourself a few questions before creating any campaign:
- Are these keywords searchable on Google?
- Do people really like to click on these ads without thinking much?
Improving Google AdSense CPC and CTR is not a hard task, and anyone with basic skills on how to turn visitors into prospects can generate a good average income from PPC ads. Conversion tracking is also a major factor that can decide CTR rates as you need to focus on getting more click through rates than increasing your ad budget. Good thing to keep in mind is that click through rate is not increased instantly. It takes time to build image and impression of a website, but by following all the steps listed above good results are the only outcome.
