Video marketing
Video Content — Content that has the fastest growing trend year after year. YouTube is getting stronger and stronger, and it’s no coincidence that Facebook and Instagram have recently been specifically promoting video content. Video marketing has been one of the most significant trends for years, and will continue to be so in the future. Why video content is so
popular The best figures say: 96% of people say they watched an explainer video to learn more about products or services. 79% of people say seeing a brand convinced them to buy a product. 68% of people say they prefer learning a new product or service to watching video content.
Why is video so appealing?
Simply — because it combines visual, text and audio content into one, and the user does not even have to scroll — it is enough to click on Play / Stop and be occupied in all sensory areas.
The increasingly popular “story” — first tested on the Snapchat platform, was soon downloaded by Facebook, Instagram and WhatsApp. On average — about 500 million people worldwide watch the story daily, and it is also visible on Messenger. Video is very interactive content, easy to consume and create and as such has become a very popular marketing tool
for many brands.
Video blogs, so-called vlogs and live recording are more popular than ever. They directly address viewers and have a closer relationship with them, which is very important if they want to establish a good relationship with their customers. This gives customers an insight into what’s behind the scenes.
The most famous tools used for this are: YouTube Live, Instagram Live and Facebook Live.Live videos are three times more views than pre-recorded videos and can produce six times more interactions. Why is that so? Because users feel that they are being brought to more authentic content and that they are getting a “human touch” with the company and marketing
campaigns.
In addition — a Q&A (Q&A) form can be created where instant feedback is achieved.
Besides from being the cheapest form of marketing right now, they give you a lot of freedom in how you express yourself. Creating an original, entertaining, informative or viral video is much easier than achieving the same with a picture, for example. Content creators are also at a win. They are able to monetize their content and work better, and ultimately offer more quality content, which is ultimately a plus for the audience, is the everyday user.
Another important thing about video content is that it increases the average time we spend watching video content on a mobile phone. Just 5 years ago, users watched on average less than 10 minutes of video content per day using a mobile phone. Today, that figure is approaching 50 minutes. This means that it is very important to adapt your video content to smartphones, and it is necessary to include subtitles in the video, because according to research, 85% of users watch videos on Facebook and Instagram with muted sound!
