Video Marketing- something we can’t live without
First, let us define what video marketing is.
Video marketing for marketers is the use of video to promote and market products or services. To raise awareness, create engagement, and drive sales on digital and social channels. To educate and reach an audience with a new medium. Video marketing is a part of digital marketing, and it overlaps significantly with content marketing.
But for consumers, video marketing is an easy and quick way to experience content. It allows them to view products and services and, in just a few seconds decide if that’s what they need. It saves the time and energy that they would waste while reading or swiping through photos.
You can probably say that video marketing is one of, if not the, most valuable marketing trend today. Especially since brands have less than 3 seconds to grab the users attention and well, video allows them to do that much easier than any static post format.
- Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day.
- Google’s research shows that 6 out of 10 people would rather watch online videos than television.
- YouTube states that its users view more than 1 billion hours of video each day on the platform.
Facebook, Instagram, Twitter, Linkedin have all become platforms for video first and created new video-friendly placements like live broadcasting and stories. They are giving more value to video content than any other. At the same time, the popularity of video-based platforms like YouTube, Tik Tok, and Snapchat are higher than ever and, they have become the base of all online video consumption.
It turns out customers love video marketing and expect it from all the brands, no matter the niche!
- Hubspot found that 72% of customers prefer to learn about a product or service through video.
- They also discovered that nearly 50% of internet users look for videos related to a product or service before visiting a store.
- Unbounce found that a video on your landing page can boost your conversion rate by up to 80%.
Video doesn’t only help us achieve better results via social media platforms. It helps us rank better on Google and gives us more exposure in the results page due to the size and contrasting nature of video previews.
There are 12 types of Video Marketing brands can create for their consumers.
- Demo videos
- Brand videos
- Event videos
- Expert interviews
- How-to videos
- Explainer videos
- Animated videos
- Customer testimonial videos
- Live videos
- VR videos
- AR videos
- Personalized messages
Of course, a brand can’t create and use all of the types of videos at once. That’s why they should define which types fit them best and plan their video marketing strategy according to that. With time, the brand will cover all the 12 types of video at least once, alongside the main ones.
As far as the future goes, video marketing is here to stay, making content creation just that much more fun and exciting. And giving customers precisely what they want and need.
