What is the new marketing?
Advertising in traditional media such as television and radio is slowly being replaced by digital and targeted advertising. The so-called digital transformation is essential for successful business.
Quality websites, web shops, social media posts (Facebook, Instagram, Twitter, Pinterest, YouTube, etc.), search engine advertising, mobile advertising and virtual reality are all part of a digital strategy that helps us achieve a specific goal, and most often product promotion and reaching the desired customer groups. The advantage of digital marketing over traditional advertising is that you can choose where, to whom, and how to present your product or service.
How to choose digital marketing channels?
Knowing your customers and products is the first point in choosing the channel you want. For example, if your product is visual (clothing, unique jewelry, hairstyles, tourist destinations, etc.) then present your product with a photo or short video on a popular social network. But this is just the tip of the digital marketing mountain. What customers will do after initial interest in your product is to search for information on the Internet.
Digital Marketing Strategy
Digital marketing is not the same as digital advertising. Advertising alone, in the absence of other key digital marketing factors, can do more harm than good. For example, you spend a lot of time and money on Facebook advertising, but when searching the Internet, customers do not find quality information about you and your services. Advertising is just one segment of digital communication where you clearly present your product, but if you want your advertising to succeed, you need to build all the elements of digital marketing. Rounded-up elements of digital marketing are quality website or web shop, search engine advertising, communication and social media posts, and customer relationships.
The price of digital marketing
Average global marketers spend 20% to 30% of their budget depending on the product or service. Most digital campaigns can be defined by the amount you are willing to spend, and many analytics tools give you insight into your campaign effectiveness and return on investment.
In conclusion
The whole concept of digital marketing is not just investing in your ad campaigns, it is in structuring and maintaining content and giving value to the market place as well as providing clear and entertaining information in your advertising content.
