Why Graphic Design & Digital Marketing Can’t Go One Without Another
Graphic design — with minimal and simplified design basics, and with it being used right, it can make wonders for your businesses and your campaigns. Every company shoots for a position higher than its competitors. The problem arises when marketers can’t think of something unique to use in their commercial scheme.
Until recent years, many entrepreneurs and marketers failed to understand the significance of Graphic Design in Digital Marketing. Now, there has been a huge interest amongst people. Today, these two industries have become inseparable. In this year and the years to come, visual elements will definitely provide significant benefits for many digital marketing campaigns to come.
Let’s talk more about the concept of Graphic Design and it’s an important role in Digital Marketing world.
Graphic designing is truly an art form with the purpose that involves a creative and systematic plan to achieve specific objectives or solve marketing problems.
It is a specific process of communication through images, symbols, colors, objects or even words. It enhances the aesthetic expression of concepts and ideas.
How Graphic Design influences Digital Marketing?
Digital marketing is basically based on the delivery of information and visuals. Graphic design turns a company’s ideas into something real that they can see. Today, people have a very short attention span, so it’s important that they have a clear visual that is accompanied by brief content — that’s the only way of getting their wanted attention.
Graphic elements play a significant role in captivating people’s minds. Visuals communicate a company’s personality to its potential customers. When the design is nice, it does so much more, it wakes up an emotion amongst people and it makes you noticeable comparing to other competitors. Visual communication is a direct way of “speaking” to the customer.
The best way to create an impact
Since social media is growing rapidly and people are starting to develop a certain dependency on the internet, our clients get exposed to Twitter, YouTube, Facebook, Instagram, Linkedin on the Web, and also on their mobile devices.
Only quality design gets the desired results. Creativity with efficient designs can push an organization to a whole new level. Fascinating images create a connection between an organization and its’ target audience. It also helps you build that relationship even more. It encourages discussion and initiates more shares.
With graphic design, an organization can communicate the idea to a potential customer without much struggle. Customers can figure out what or how a product/service would suit them and why they should invest.
Graphic Design is not only just pictures and drawings
Graphic design is a significant part of content marketing which is an art of communication. Visuals are created for problem-solving through imagery pictures and creatives.
For businesses, this is almost the most effective way to build brand awareness and influence the customer’s decision-making process.
Here is how you can do it too
When thinking about which design tools to use, everyone thinks of a golden software that is Adobe Photoshop.
However, you need a certain amount of time to explore and learn the software and all of its functionalities, assuming that you know nothing about it yet. Many beginners might feel like it’s too complicated and time-consuming to learn and explore, not to mention the software charges a monthly subscription fee.
But, you don’t have to use expensive and professional software to make good designs! There are plenty of online free websites and software with high-quality features that can help you start off making your digital marketing content creation nicely.
One of the most useful key features is the pre-built templates that come with most of the tools that you need for creating content. For example, you can just click the Facebook Cover template, and it already has the optimum dimension. It’s quick and easy.
Here are some of my favorite websites for beginners:
- CANVA — an online design tool that offers drag-and-drop features, it contains pre-built templates for many platforms like Facebook Ads, Facebook Cover, logos, posters, etc. It’s simple to use and it gets your design done very fast.
2. ADOBE SPARK — web and mobile graphic design app. You can use it to create images, videos, and web pages with ease that make you stand out from the competition on social media. The available templates are clean and professional. To save time, users can just go for the popular templates. One feature that stands out is the video creation function which can be useful for Instagram and Facebook stories.
3. GRAVIT DESIGNER — full-featured, free vector design app that offers more comprehensive features. You can use the online version or download its desktop app. This online design software lets you design screen design, icons, presentation, illustration, print, and app design too.
4. PIXABAY — if you need breathtaking and professional-looking photos for free, you should try using Paxabay. It has a lot of Royalty-free pictures you can use today!
