A look into how Cristiano Ronaldo dominates social media.
Cristiano Ronaldo becomes the first person to the surpass the 400 million Instagram followers milestone.
Having started his football career over two decades ago, Cristiano has racked up over 33 championships and at the same time attracted a mass following. With more than 517 million followers Cristiano sit comfortably at the top of the list as the most influential person across all social media platforms.
Cristiano’s portrays a persona of great footballer at the same time also that of a very rich person. This not only attract football fans but also other general population. Cristiano’s social media feed can be categorised into four main area: Football, Lifestyle, Sponsored posts and fitness. By catering to different interests Cristiano is able to capture a diverse following unlike most footballers whose social media pages are followed predominantly by their fans. Ronaldo’s posts are calculated, and each post targets a specific group within his massive following.
Instagram and Facebook:
Among all the social media platforms that Cristiano is active in, he has the most followers on Instagram with over 400 million. This huge following can be credited to his very active Instagram page which has over 3200 posts to date, averaging at least one post a day.
Apart from making posts to attract his followers he also engages with them through Instagram live. where the followers are able to interact with him in real time.
By posting photos of his fitness, family and his lavish lifestyle Cristiano is able to attract more follower who aren’t deeply into football but do have an interest in his life. This allows him to collaborate with a diverse range of brands such as Clear (shampoo), Tag Heure (watches), Insparya (hair transplant clinic) and Nike (Sports ware). Thanks to his sponsorships with several brands, he takes home $40 million a year.
Ronaldo is the most followed person on Facebook and uses this platform to increase his reach.
Twitter:
Cristiano Ronaldo has over 97 million Followers on Twitter, being the 5th most followed person on the platform. Over the years Cristiano has made millions from sponsored posts and collaborations thanks to his mass following. However, he has not forgotten to give back. He has used twitter to raise awareness of problems around the world and help charities such as Make-A-Wish, SaveTheChildren and others in need.
Ronaldo’s talent has a footballer has gained him a huge following on social media. However, to stay relevant all the time and to gain financially, Cristiano has diversified the reasons why he is influential. By posting about his lifestyle and family he has given his follower another reason to follow him. With the mass following that Ronaldo has on multiple platforms he has taken the opportunity to exploit the reach he can gain.
