Alia, Bhatt There’s More!
Alia Bhatt is one of India’s leading actresses, who made her debut at 19 in Karan Johar’s Student Of The Year (2012), kickstarting her Bollywood journey. Emerging as a social media expert, Alia’s digital engagement spread beyond the big screen, across various platforms such as Instagram and YouTube. After recently becoming India’s first Gucci brand ambassador and gaining recognition for global influence with the TIME100 Impact Award in 2022, she’s undoubtedly in her era.
Do it for the Gram!
With over 82 million followers (surpassing competitors such as Deepika Padukone), Alia’s evidently the ‘queen’ of Instagram, gaining around 600K new followers in the last month. Additionally, she featured in 2019’s top 20 Indian celebrity influencers as per engagement rate on Instagram. Through her consistent creative and aesthetic style, audiences are offered glimpses into both her professional and personal life, a 50/50 balance maintained. For instance, while she posts her all-glam celebrity red carpet moments, she simultaneously shares candid family pictures and no make-up looks, allowing audiences to develop a personal connect.
By making Instagram reels on globally-trending audios such as ‘Peaches’ while also creating authentic content, Alia’s feed fosters feelings of relatability and trust within a wide range of audiences, tapping into Gen-Z and Millennial interests respectively. Including aesthetically-pleasing old archives and fashion-forward photoshoots her feed is a visual delight showcasing her versatility beyond being a ‘nepo baby’.
Through well-organised story highlights, Alia encourages audience to engage with her social causes including food crisis awareness, raising charity funds, and mental health information. Occasionally, she also conducts Q&A sessions, allowing live information access for her followers.
YouTube : #AliaBe
After reigning over Instagram, Alia decided to make her content more raw and real for audiences through YouTube, now over 2M followers. In her series, through the hashtag #AliaBe, she created daily vlogs and lifestyle videos such as ‘In Alia Bhatt’s Kitchen’ and ‘Morning Routine on Set’ enabling audiences to connect deeply with her relatable personality. The use of this hashtag allowed further audience engagement as they created similar pieces of content, widening her reachability. However, she has seen a recent drop in followers due to being less consistent on YouTube after becoming a new B-town mother.
Go-Getter Alia
That’s not all! Alia’s 150 crore sustainable clothing brand website Ed-a-Mamma, and production house Eternal Sunshine Productions have their own separate social media handles too, communicating her ventures outside being an actress, expanding her digital engagement.
Alia’s digital takeover across these platforms not only enable her to outshine Bollywood contemporaries making her the ultimate ‘it girl’, but internationally reign beyond the silver screen, amplifying audience reach through perfectly balancing her personal and professional side digitally.
