An influencer in Japan: a girl who ate over 2 hundred sushi at a time

Qianzi
Digital Society
Published in
3 min readFeb 25, 2022
Image from Yuka Kinoshita’s video

Yuka Kinoshita is a famous Japanese food influencer who became known for her participation in a Japanese TV show in 2009 and launched her personal YouTube channel in 2014. She has made a personal feature of showcasing and eating a large variety of food. Yuka Kinoshita has up to 5.46 million subscribers on Youtube, the first Japanese woman to reach 2 million subscribers to her youtube channel. She has achieved such great success due to the following two factors.

Sense of Contrast

She has been running her personal YouTube channel for almost a decade since her debut as a competitive eater. However, she still maintains a high update rate of an average of once every two days. This also goes some way to ensuring that viewers are kept fresh when watching.

Image from Yuka Kinoshita’s video

To eat so much, you naturally need a considerable stomach. Kinoshita revealed in a Japanese TV show how she could eat vast amounts of food: her stomach could expand to 66 times the size of an average person. In 2009, the competitive eaters were still a rare crowd at her debut. The vast contrast between her size and the food placed in front of her inspires people to watch. It makes her stand out from the crowd of YouTubers.

A Unique Channel Style

Yuka Kinoshita has been running her personal YouTube channel for almost a decade since her debut as an eater. However, she still maintains a high update rate of an average of once every two days. This also goes some way to ensuring that viewers are kept fresh when watching.

Yuka Kinoshita’s channel home page

Even with the high frequency of updates, she still chooses different food types to taste. And the variety of food items in the video also holds the viewer’s interest. One of her unique features is recording herself making the food. This makes her videos more memorable and allows fans to replicate the dishes that appear in her videos.
Besides that, her videos are more lifelike. While watching her videos, it’s like she’s your friend, chatting with you as she eats. Her three cats will play next to her while she’s filming or jump up on the table to look at the camera, which is heartwarming.

Image from Yuka Kinoshita’s video

What’s Next?

With all the ailments that come with work and age, it has become difficult for Yuka Kinoshita to continue to update at a high rate. In her videos over the past year, viewers can clearly see that her food intake has been reduced by almost half compared to what it used to be. This, along with the decline in her video ratings on various video sites, suggests that the transition is urgent. The only way to do this is to make a new twist on what is becoming a commonplace video type. Only constant innovation can keep the channel going for a long time.

--

--