Create Your Own Story: Eurail
One of the most attracting ways to travel around Europe is by train. I am convinced after browsing the website of Eurail. It really encourages me to buy a three countries pass or a global pass. Eurail provides services for millions of travelers every year. From my point of view, they are doing successful public online presence.
Booking tickets is quite boring for travelers. It takes a lot of time to arrange the schedule, reserve the place and find a cheap and suitable transportation. Sometimes trains just cannot match your travel plan and you have to change. However, it is different on Eurail’s website. The website recommends attractions, provides detailed train schedule and helps people to make travel plans. A successful presenter should understand deeply the needs and interest of the audience and provides personalized service. The ultimate purpose of the travelers is to enjoy and relax themselves during the trip. Travelers want to visit some cities they are not familiar with. Eurail shows not only train information but also places which audience may be interested in and arrange routes for them. It will tell us which city is popular and which train we can take to get there. That’s just we need most.
Interaction is one of the key point in the public online presence. Responding in time can earn audience’s trust. Audience may find it annoying and lose interest of the website because their key questions cannot be answered in time. In the website of Eurail, most frequently asked questions are selected for audience, such as placing order, delivery, and refunding. For some special questions, people can write an email or use social media such as Whatsapp and Facebook to get answers in a few minutes.
An impressive photo is better than one hundred words. Pictures and videos do make the presence more effective. Eurail collects high quality pictures from travelers and photographers, and presents them to audience through website and Instagram. These pictures are telling people that travel by train can enjoy beautiful scenery and explore small cities which may give them surprises. Each photo tells a story of a traveler, which makes the online presence more real and close to the audience, because they are going to be a traveler in the near future.
Be considerable and show kindness to audience is vital for presenter. The presenter doesn’t see audience face to face in the online presence, which may cause distance. Eurail’s website offers some kind tips for travelers, such as bringing your passport, luggage and how to record your trip. They are small things and have nothing to do with the business, but they bring audience close to the presenter and give them the impression that the presenter cares about them.Travelers are always struggling about how to choose the right product and price is one of the most important thing they are concerning about. Comparing prices and contents of different products is quite time consuming. But don’t worry, the website offers quick solutions. Just input your basic travel information, they will find you the most suitable product with best discount.
