Kardashian’s sister and her $1 Billion cosmetics empire
The 20-year-old Kylie Jenner is the half-younger sister of American socialite and TV personality Kim Kardashian .
She is current the most-followed instagramer AND snapchatter in the world. Adding up the total number of followers and viewers of Kylie’s snapchat and instagram account gives a stunning 112 million.
Kylie has launched her own makeup company, namely Kylie Cosmetics, since 2017. Within 18 months, the company had earned $420 million in sales and was estimated to reach $1 billion worth of lifetime sales in 2022.
How Kylie has managed to stand at the peak of social media presence and then to push her company’s branding power to the maximum ?
1. Constructing the common dream and make you a participant
Many people might have imagined being rich and famous and the ability to picture human’s raw desires and to enable participation is the ultimate key of Kylie’s success in gaining waves of followers in social media. While Kylie is capable of physically living out a glamorous life, she utilizes the power of social media by frequently sharing bits of her daily life and telling stories on multiple social platforms, primarily on Snap-chat,
and Instagram
Active engagement and interaction make number of followers soars, which has acted as the foundation of her brand’s fame.
2. Promoting products via different social media platforms
There is a unique and fast-growing group of followers for each type of social media application. By utilizing every possible channel of online marketing, it will ensure product exposure to a diverse range of potential customers. Although Kylie has focused on promoting beauty products via Instagram and snapchat, you can also see Kylie Cosmetics’ presence in twitter, facebook and youtube. The spill over effect of Kylie’s success in Instagram and Snapchat has enabled her products to gain equivalent influence rapidly in other social media applications. Meanwhile, Kylie frequently read and respond to many of the comments of her posts. She also arrange discounts offers, prize draws and fan meets to increase loyalty of costumers.
Kylie has even launched her own reality TV show, namely “Life of Kylie”, in 2017 as well.
The smart approach of interacting with selected audiences while performing product placement has boosted Kylie Cosmetics’ branding power to a new level.
3. Partnering with siblings and youtubers
Many other members of the Kardashian-Jenner family are internet socialites as well. Particularly, Kylie Jenner has partnered with Khloe Kardashian to endorse and develop various cosmetics kits.
The company’s best-selling “KoKo Collection” Lip Kit is an example of the influence of Kardashian-Jenner partnership.
Meanwhile, Kylie retains close relationships with many famous fashion youtubers like Laura Lee and NikkieTutorials to reinforce and broaden loyalty and confidence of Kylie Cosmetics customers.
Kylie Jenner is the perfect example of effective online presence and how to use such presence to influence branding power of a company. Her strategic development of social media marketing has greatly changed our ways of seeing business.
