KSI: A Global Icon or just a Marketing Genius?
From playing games in his bedroom, to becoming one of the most recognisable personalities in the world.
It’s not old news of social media influencers making it ‘big time’, but there are only a select few that can be considered elite.
KSI (otherwise known as ‘JJ’) is one of the most recognisable individuals on the internet today with his career and stardom gaining major traction over the last few years through excessive brand development and popular business ventures. by many he has been deemed ‘most influential personalities on YouTube’
The 29-year-old started his youtube channel (KSI) in the late 2000s, steadily gaining popularity and diversifying his online presence. JJ now has over 40 million youtube subscribers and over 20 million followers on Instagram and Twitter — really demonstrating his public outreach and promoting everything he does, including:
- Youtube
- Boxing
- Prime Hydration
- Music
What Makes KSI so different?
Apart from his contagious laugh and hilarious personality, JJ has adapted over time and utilised all his social media platforms to actively engage with not only his loyal fans but to a wider public audience.
Whilst balancing multiple business ventures, JJ never fails to keep his followers and viewers aware of what he gets up to, and arguably this has been the key to his success over the years. Fans having the feeling of knowing him personally and the interactive relationship he provides in return captivates people and keeps them connected to his every move.
KSI has further created a second youtube channel (JJ Olatunji) on which he post more intimate and proactive content that really engages his audience. Through this engagement he is able to further promote his products and upcoming activities.
PRIME Hydration
One of KSI’s latest ventures ‘Prime Hydration’ has taken the world by storm. Him and his fellow influencer Partner ‘Logan Paul’ have provided a “prime” example of how correct marketing and effective social media presence can rattle even the most competitive markets.
Through constant strategic promotion on all social media platforms, ranging from tweeting of the product or having other celebrities review it and regular advertisements including a super-bowl commercial, the duo have helped the company make $250 million in revenue sales, making it one of the fastest growing company of the year. As a result Prime Hydration is now the hydration sponsor of both Arsenal FC and the UFC.
It is evident that KSI uses all the common platforms which have been utilised over time by other online influencers and celebrities, but he caters specifically to his audience and ensures that he himself and his products are promoted in a way that can engage a wider audience and in turn further grow his brand. This ranges from regular youtube uploads, tweets, instagram posts or live events.
