Nike: Online Presence
Throughout the years, Nike has been rapidly growing with promoting its brand and products by the use of Internet. Twitter, Facebook, Instagram; these are one of the main social media platforms that Nike uses to communicate and connect with its consumers around the globe, as well as selling its merchandise. Use of famous personalities is very crucial in today’s world, as there are many athletes and celebrities that are influential in peoples buying choices. Michael Jordan, Serena Williams, Cristiano Ronaldo, Roger Federer; the list could go on and on.
Nike does this very well, as they take advantage of this and make limited drops, so there is more demand for a product but limited quantities, so only a certain amount of people will get that specific product.
These types of marketing stuns are one of the main common tools used by Nike to get peoples attention and interest in order to maximise their profits, as well as attract new customers and retain those loyal ones too.
How does Nike do all this? Well…
With over 5 million followers on Twitter, 27.5 million likes on Facebook and 69 million followers on Instagram, Nike makes an effective and dominant online presence as they post daily compelling and engaging materials, which is most likely to be commented on, shared or liked by their followers. Brand awareness also plays a vital role in the whole process, as Nike operates in nearly every sport around the globe. Eye-catching photos or videos instantly grab consumer’s attention, which could possibly result in them buying that particular product. Updating people around the world with upcoming products increases the chances of more people being interested, which will simply mean that there will be more revenue generated from that specific product. Nike’s search engine is very easy to use when customers are looking for specific products, which can be found within seconds of them typing. Those are little things that make Nike very competitive from the likes of Adidas or Under Armour, especially with the amount of followers that Nike has on different platforms, which can only be seen as an impressive advantage over competitors.
How does Nike engage with its customers?
One of the most effective way that Nike engages with its consumers, is by a post where every follower can share a picture of them wearing their favourite Nike trainer, which then can be featured on Nike’s feed or wall.
This simple move by Nike can boost their brand image even more, by engaging with followers by direct contact. Regular social media presence is very important, especially to keep the consumers engaged at all times, as it’s the key to promoting the brand and in this case, Nike does this very well by constantly posting photos, sharing photos of their athletes and answering any questions that followers have.
