The Inspiring Journey of a Saudi-American Female Aerospace Engineer
Mishaal Ashemimry is a Saudi-American Aerospace Engineer, Aerospace Entrepreneur, commercial pilot speaker and influencer. Her journey started while gazing stars in the Unayzah desert when she was six years old. That's where she decided to build her own rockets to get herself to the stars, she is curious about.
Currently, Ashemimry is an international Astronautical Federation Vice President for Diversity Initiatives and special Advisor to the SCO of the Saudi Apace Agency. After becoming the first female aerospace engineer in the GCC, she realized that she must inspire and educate the youth through social media platforms such as Instagram, Twitter, snapchat, YouTube, and a personal website to join her filed and pursue their dreams.
YouTube
Mishaal YouTube channel is dedicated to introducing the youth to the fascinating world of space and rockets. With consistently high view counts ranging from 3k to 88k views, the channel covers a diverse a variety of topics within the realm of space, ensuring a captivating experience for its audience.
However, there is room for improvement in production, as the videos lack visually appealing backgrounds and engaging aesthetics which are known to attract the attention of the youth. Also, some videos are quite lengthy for the younger audience, lasting up to 20–30 minutes of continuous talking, which may result in kids getting bored. Including YouTube shorts content with appealing audio can attract a larger audience. Another potential barrier for non-Arabic speakers is the absence of subtitles, hindering accessibility for a more global audience. On the other hand, her other social media accounts do cross this barrier where she uses both Arabic and English in her posts which lead to more audience.
Personal website
Mishaal website serves as a space where she highlights her life achievements and offers a selection of products adorned with her personal logo, and her frequently used phrases.
The strategic inclusion of product sales becomes a clever move, as spotting her logo on someone else can spark curiosity and lead individuals to explore its meaning, ultimately drawing them into the captivating world of space exploration that she passionately aims to promote.
Flip the script to her Instagram, and it’s like a cozy corner where she dishes out achievements in a warm, welcoming style. Alongside the wins, she shares her travels and the fun side of things.
It’s this mix of serious accomplishments and laid-back enjoyment that sends a message to the younger crowd — you can totally crush your goals and have a blast doing it; no contradictions here. Unlike her YouTube channel, her Insta has vibrant colors, uplifting captions, and Instagram reals (short videos to attract audience) making it irresistibly eye-catching.
Overall, she has a clear message aimed to the youth and she is investing considerable effort across various social media platforms. But to enhance her impact and boost her prominence, she could further engage with the younger generation, gaining insights on how to improve her message to increase her fame.
