The power of Missguided
Missguided. Perceived by many young girls as a staple brand in their wardrobe as a more affordable way to get an upmarket fashion look. Missguided use social media extensively with numerous posts per day; anything from memes, to their products and reposts from customers and brand ambassadors.
The effectiveness of their social media platforms is shown by their 400,000+ followers on Twitter and 2.1 million followers on Instagram; so they must be doing something right…
What do we think of when we consider an effective online presence? Sales made by the company, number of followers or number of likes and/or comments on their posts? Some suggest that the main ways to success are:
· Regular posting and consistency: users must continue to post frequently to keep their followers engaged. Certain times of day may also be effective by looking at when most followers are online.
· Being in the know: users with an effective online presence should be experts in their focus and should try to communicate with their followers about current events within their industry or focus of their profile.
· Engaging and communicating with followers: there is nothing worse than when followers try to communicate with an individual or company on social media and they don’t reply. To keep followers engaged in their posts, users must communicate and show an interest in their followers; may that be in their questions or reposting images of them wearing their products.
· Have a goal: otherwise your presence could end up quite messy by losing track of your focus. For example, as a fashion blogger your goal may be to become a recognised stylist and for a fashion brand such as Missguided they may want to increase sales and turn their business into a truly worldwide company.
I looked at the following tweet by Missguided:
Within the tweet they are promoting their new #missbrided collection through various photos. I believe the caption fits very well with the image and the name of the collection used a hashtag is very effective. However, the use of only images could be restricting the power of the tweet. Personally, I believe that many social media platforms now promoting the use of videos is an extremely positive thing for many brands and individuals online. I think an edited video showing some of the collection that again used the hashtag could have been a lot more effective and eye-catching for users. An article I came across suggested that we are 27 times more likely to click on a video ad than a standard ad.
In conclusion, Missguided are an extremely successful company which only opened in 2007 and are now worldwide. With only one store in the UK, they obviously must have a very successful online presence to have so many loyal customers. However, I believe that for their online presence and business to continue to grow, they must stay on top of new digital marketing techniques to ensure that their social media platforms remain engaging and a go to for young women’s fashion fix.
