The Rise of Kylie Jenner
Kylie Jenner, we all know her name, we all know who she is. But Kylie has gone from being just another one of the Kardashian clan to having her own empire, she has 85.7million followers on Instagram (IG) and 19.7million on Twitter, has launched her own makeup line which has gathered 11.7million followers on IG in under a year, that has mainly been advertised via her own IG feed and other influencers promoting her. She’s achieved all of this by the age of 19 so the big question is how?
On her IG, she shares multiple snaps each day chronicling what she is doing, using words like “guys” as if she is talking directly to her followers. Realistically she isn’t able to keep track of 85.7million users but wording like this makes them feel appreciated. She keeps up the typical 19 year old persona, not sounding like the business woman she is. This is a girl who’s grown up in the limelight, the world has watched her change and scrutinized every decision she’s ever made.
But Kylie is a business woman. Everything she does in the public eye is for them to see. Reading through her twitter it doesn’t take long to again see she still tweets like an average 19 year old. She’s young and enthusiastic about her brand and it shows through her excited tweets. Her engagement and interaction with her fans encourages them to tweet to her thus promoting her on their own profiles and further getting her name and brand out there in other people’s feeds who don’t already follow Kylie. But she also shares a different side to her here, further promoting the young woman she is *plays Britney's “I’m not a girl not yet a woman” in the background*. She jokes with her fans, makes fun of herself, creates and encourages the hype surrounding her and her products.
Her website is where she links these two profiles along with her Makeup line and acts as her most professional platform. The vaguely captioned selfies are given an explanation here and we find out what other brands she’s working with and what she’s planning next for her own business. This is the place to go for the die-hard Kylie fans or the bands looking to work with her to see her style and vision. The web design is unstructured and somewhat free flowing, with the images filling what black space they can fit into, creating a minimal but colourful website.
In short, Kylie has been savvy with social media. She knows the ins and outs of interacting with the viewers, as a teenager herself she knows exactly how to promote herself to her audience. She knows the influencers to recruit and what’s “trending” and she’s continually applying them to herself while making sure she acts like any other 19 year old would in her position, keeping herself somewhat relatable. #kyliejenner
