The Sidemen: Not just a YouTube Channel
In the current digital era, having a strong online presence is essential for organisations, individuals, and groups to build their brands, interact with their audiences, and ultimately accomplish their objectives. One group that has been successful in building a solid online presence is ‘The Sidemen’, a seven-member British YouTube group that is largely recognised for its gaming and comedic videos with over 123 million followers. We’ll examine the aspects of their online communication that support an effective online presence in this blog.
Consistency is one of the essential components of a successful online presence. The branding, tone, and content of The Sidemen’s website, Twitter account, and YouTube channels are all consistent. This consistency makes it easier for their audience to connect with their brand and get familiar with it. Along with their visual content, The Sidemen also have their own clothing brand; Sidemen Clothing, and restaurant chain; ‘Sides’, further emphasising how having a big social presence can allow businesses to thrive and “have different products and projects that can outlive” the group.
Getting the audience involved is a crucial component of a successful online presence. The Sidemen frequently communicate with their fans using numerous internet venues, such as Twitter and YouTube comments. The connection among their followers fosters a sense of belonging and devotion.
A successful presence on social media should also include visual media. High-quality videos and images are regularly used by sidemen in their content, which helps to draw in and hold the audience’s attention and add a sense of professionalism to their brand. They frequently produce high-quality YouTube videos with a variety of different visually appealing content, keeping the audience captivated and further enhancing their brand.
Social responsibility is a further component of an established internet presence. While most of The Sidemen’s content is intended to be entertaining, the group has also utilised their platform to promote awareness of and donate to charitable organisations such as The Sidemen football charity match where over a million pounds was raised. This demonstrates that the organisation is concerned with having a beneficial impact on society in addition to providing entertainment.
Using internet communication wisely is crucial. An efficient way for interacting with followers and promoting content is The Sidemen’s Twitter account. They routinely respond to comments and retweet fan content on engaging with their followers and frequently tweet in a light-hearted and amusing manner. Because of this, their followers feel more a part of the group and more loyal. The Sidemen also have an exclusive content subscription pass, Side+ (side plus). The connection among their followers fosters a sense of belonging and devotion.
Overall, The Sidemen’s successful online presence is a result of several factors, including consistent branding, audience engagement, the use of visual media, social responsibility, and effective online communication. With the help of these elements, they have developed a distinctive and recognisable brand that their target audience finds easy to relate to. The outcome is that the group has grown their influence, gained a committed following, and contributed positively to society.
