Will Smith “ The fresh prince” of instagram
Will smith has taken social media by storm. The 90s sitcom and now movie star created his instagram in December 2017 and has racked up an astounding 42.8 million followers as of February 2020.
Will Smith voiced in an instagram video “for most of my career because in the past, to be a movie star you needed mystery and separation.” as the reason why he avoided starting social media. As social media progressed A list celebrities like Smith saw the huge potential platforms like instagram have in terms of expressing their creativity through videos and pictures.
Not only has will smith perfected the recipe to instagram success, he has done so through his sense of humour and the ability to display his creative side on a scale he has never experienced before. Fans have been attracted to his instagram because of his comedic wit which has seen him dressed as his son to celebrate Jaden Smith “Icon” reaching 100 million streams in Spotify, to sharing more personal moments in his life such as intimate moments with his family.
Will smith is mostly adored by fans because of his relatability. How might a multi millionaire be relatable to the masses you might ask ? “like many of us, he has a family, he has overcome adversity and experienced his fair share of trials and tribulations. There’s a surprisingly accessible and relatable nature to Smith that appeals to a broad demographic” , and he is not shy to share these experiences though his social media.
Not only is Will showcasing what a successful black man in Hollywood should be, his comedic attitude has never left his side. Since the success of his 90’s tv show the Fresh prince of Bel-Air fans are still reminiscent of the show to this day. Will saw this as the perfect opportunity through his new found social media popularity to launch his own clothing line called “ Bel-Air Athletics”. The brands own instagram account has accumulated over 100 thousand followers to date, showcasing all the different apparel based on the sit com.
Even though Will Smith recently celebrated his 50th birthday, one would imagine a laid back celebration with friends and family….. not the Fresh Prince. The movie star accepted an online challenge by fellow online creators Yes Theory to Bungee jump out of a helicopter over the Grand Canyon .
Of course social media giant Mr Fresh Prince documented the whole experience on his youtube channel which has also seen immense growth since 2017 with over 7 million subscribers. This video alone accumulated over 19 million views since its release in 2018.
So , what four things can we learn from Will Smith’s social media strategy :
- Don’t be afraid to showcase you’re personality.
- Have Fun ! people like authenticity.
- Be consistent with your content (keep fans engaged)
- People like vulnerability , Don’t be afraid to share bad experiences.
