Establish your brand’s identity, create familiarity with your audience…

2020 Got Great Brand Ideas

Maxine Grant
Digital Speaks
Published in
6 min readOct 23, 2020


Today’s Businesses are all about how their branding stands outs. Nowadays, you can see that digital platforms are carrying various ways of getting these brands’ popularity into the spotlight. And when talking about entering the world of digital marketing, competitions of businesses’ branding are all over the place. Since we’re now in the digital age where users just scroll down on their feeds and new trends keep on coming, everything becomes too easy to forget. So, if you don’t have that strong and powerful branding, you may lose your chance to create a spot on those top pages.

Most business owners don’t realize that preparing to introduce their branding to prospects is complicated. You don’t just go there, promoting your newly-established business, inviting people to try out your services, and that’s it. If you want to be seen and recognize,d, you must spend time and effort simply, clarify the intent and passion of your business, and present to the world its passion to make that sticking point of what separates you from your competitors…You need to establish your brand’s identity, create familiarity with your audience on why they should consider you, and consistently make them see the principles that your business wants to value. It’s crucial to make your company brand give the best impressions every time potential target prospects come into contact with it.

If you don’t try to envision your brand as a story like the Joseph Techo-color Dream Coat, then that brand isn’t relevant even if you have the best marketing promotions and strategies. 95–99% of private companies perceive branding as a need or a must-have to scale their business and create growth, a strong lasting identity, and a powerful reputation. It doesn’t matter if it’s about handling small or big business; your branding should be one thing you need to develop wisely. After all, it’s like a promise that you’re telling your potential buyers to hold onto. So, if you want to build your brand, embrace your brand’s principles and identity.

quote by Brian Chesky, Co-Founder & CEO, Airbnb

Now, are you ready to dig how branding can help you maximize your marketing tactics?

The Role of Branding in Digital Marketing
Branding is the artistic side of marketing your business in a way that attracts your ideal audiences’ attention. Implementing this marketing strategy for your business determines how many people will come to you or how you can distinguish your brand apart from other competitors. From customizing the colors and connecting the meaning into a visual depiction is where it all starts coming to life. Creating the tone that resonates with your ideal customer through the content and logo design, the style of font, or even making a snappy eye-popping tagline. Each of these tactics plays a significant role in turning your business into a successful endeavor like Nike or the golden arches. The goal here is to ensure you’re giving your target audience the exact impressions that make them want to choose your business every time.

When it comes to branding, it has various elements that not only focus on how your business will look, but how you can attract your preferred niche’s ideal and target market. Removing all doubt, your brand must leave a powerful impact on your companies brand awareness, the same way a lipstick stain print leaves behind tiny reminders of who you are and that you were there.

In digital marketing, is principally about communication, keep up with your competitors’ creativity and business marketing plans to remain top of mind, and to do that in the digital world it’s all about striving organically to be n the Google search top pages. Here are a few quick tips that you need to consider when creating branding and introducing them out there:

1. Defining the identity of your brand.
One common mistake businesses make is they just hire people to create logo designs or descriptions for their business. After all, it’s easy to give instructions about how they want the logo to look or what certain colors are appropriate for their websites. consider including color theory and discovery of the right combination to convey the specific brand moment in time. However, they don’t know that it can affect the way freelancers can see their businesses.

To know your brand’s identity when you say brand identity, it’s the main portrait of your business and what makes you stand out among your competitors in the same business industry. Your brand identity will make your business recognizable and that recognition will create deep connections with your clients. To unfold it, you must ask yourself questions like these:

● What is the impression you want to leave for your clients?
First impressions are important. You should wear the shoes of your clients and see how it’s going to create an impact on them. This initial step is indeed important, especially when making certain decisions correlated to your brand’s image.

● How specifically does your company stand out from your competitors?
Knowing your company’s behind-the-scenes stories is key to creating the overall representation of what your brand is. Moreover, it can be the greatest help in gaining success from different digital marketing strategies you’re currently employing. In this way, you’ll get to focus more on promoting your best visual story version of your products and services to that potential customers and they wouldn’t want to find from anywhere else.

● What are the goals, mission, and values that your company wishes to carry out? Know the purpose of your business. Why do you think people should recognize it? How do you think your business can help your clients? This is the crucial part; you have to do it right.

Promoting, a company must hold to a certain array of objectives to generate effective, sound, and relevant decisions. Your business mission and core values are the foundational building blocks that propel a company forward and sets’ it on the right track while moving forward with the various process to make a vision into reality.

By answering these questions, you are helping yourself and people to have a clear vision about your business whenever they see your brand. After all, customer relationship management is the cherry on top of every business venture.

2. Set your message clearly and directly.
Let’s say you encounter an advertisement on Facebook that doesn’t give any information unless you subscribe to them. This approach is a colossal epic fail. Let us tell you one thing: that sort of strategy is simply an ineffective approach.

One disadvantage of digital marketing is that most people won’t spend too much time discovering what your business or services are all about. We’re all currently in the fast-paced era where everything comes in and out quickly. Whether it is on a website or across social media platforms, you have to tell it directly to them at first glance. Most importantly, you have to present your brand so that they understand and get the message easily.

3. Emphasize the value of your brand.
Admit it — as a typical consumer, you trust brands that can help and value you. Make your brand the way you want to feel the satisfaction when it is your turn to patronize others. Especially for an online business where communication runs virtually, you should let your clients feel that you are what they’re looking for or that your value speaks out to them.
The fulsome of it all is present your brand in a way that will ignite a spark in the eyes and minds of your target customers. Leave a lasting impression with an experience that builds a magical connection with them as you lay down the things that tell how they are going to benefit from your offers.

Difficult right? Don’t worry! You’ll successfully get through the significant processes discussed above with the help of experts in digital marketing. Connect to Creative Bang Lab now and start making a big difference for your company. Visit us to learn more or let’s talk over a coffee.



Maxine Grant
Digital Speaks

A curator, leader, and innovator for 13 years in digital. Black-owned marketing talent community, at the forefront of creative technology driving ROI.