Digital Marketing is Not DIY

Maxine Grant
Digital Speaks
Published in
5 min readNov 23, 2020

Some Do’s and Don’t
of the Digital Marketing Strategy

With the growing trends and continuous changes in digital marketing over the years, it’s hard to stay on the right track and find the appropriate marketing tactics. Every day, there are always new chances of getting into the spotlight of the expanding online marketing world. After all, it’s already 2020, and creative ideas will always take the lead across various digital marketing solutions. Hence, if you don’t move fast, you’ll get behind your sales conversions and ROIs.

Yep, the good old “speed to market”…

One of the perks, when you do your digital marketing right, is a successful path ahead. Especially in this time where the internet plays a significant role, every online business out there is bringing their products or services in marketing digitally. Most people turn into internet users, and they’re getting the hang of buying stuff and doing transactions online. Not only that, as most events are happening virtually, too. Thanks to the 2020 pandemic causing the world bubble. So, that’s another chance for every online business owner to maximize their marketing efforts.

But the thing is, some of these business owners are doing it wrong and keep on making the same mistakes with their few chances to get found and gain more sales. With their goals of achieving higher sales, they keep on recycling their old strategies without considering what their target customers want. In return, they end up losing more revenues and clients. And take note, even in remarketing, some can’t still say farewell to their old mistakes and improper strategies.

If you’re one of those who keep on creating mistakes through your journey in digital marketing, then this one’s for you! Remarketing allows the customers to choose, and you have the chance to track that experience. The trusted brand and digital marketing experts at Creative Bang Lab Agency will walk you through the things you need to keep in mind to remarket your business and apply the right ways to do it. We have specialists who can create remarketing plans for your business to help you see your marketing efforts in reality.

Getting it Right with Remarketing

So, you poured out any marketing strategy you thought could help you, but then they didn’t. You might remember hiring project managers to do it, attending webinars for SEO, and studying different free tips out there about running ads, but the thing is none of them worked. Well, that only means something is wrong, and you have to do remarketing to make it right.

But first of all, what is remarketing?

Remarketing is a widely-used digital marketing strategy. It’s where a particular set of ads is directed to groups of people who already had a previous engagement with their website. Meaning to say, they could be those existing customers, Internet users who happened to visit your website before, and those who had transactions at least once. It brings the online business to potential buyers who have a pure interest in their products or services.

Remarketing is also considered one powerful brand strategy for your business or website. It’s commonly in the form of banners sticking over the articles they visit on Google or video ads when they browse something on YouTube. Seeing how it effectively works in the promotion ecosystem, it would certainly be of the greatest help if you’re going to consider remarketing as part of your existing promotional strategy. This tactic has already proven its success not only in boosting the online presence of your brand but also in increasing your chance to get a higher conversion rate.

So are you in or out?

Apart from the things discussed above, there’s still a lot more you need to know about the other vital benefits that remarketing can bring to companies and brands. It’s probably one of the small business solutions that can ignite significant and efficient changes to firms and markets. You can study your previous results, and whether it be on email marketing or SEO, and from then, you can create new remarketing campaigns. Thus, having the right people and a concrete marketing plan to help you in various digital channels is a step ahead in achieving your goals.

To mention a few, here is the list of business elements where remarketing works well:

  • Broad Reach
    In contrast with what other people think that serving ads to a specific audience limits its exposure and reach, remarketing performs well in getting more people across an area as the demographic information helps the algorithm flow casually through the processes. A single n ad appears on more than a million websites across the internet.
  • Concrete Timing
    Timing has a special role to play in attaining business goals. It’s crucial especially in terms of sales and brand exposure. Remarketing considers timing as the core element of strategy. It’s no surprise that it’s able to perform well and deliver good results. By using reliable time frame data in the distribution of ads, brands and interested customers who have pure intention to purchase can meet in one place. In this way, companies get a higher chance of transforming their readers into potential buyers.
  • Well-aimed Advertising
    To make ads perform well in gathering new and more buying customers, it’s crucial to produce materials that will go deep into the emotions of your target audience. And that’s the main expertise of remarketing. As this practice goes into the pattern of people’s interest, remarketing can effectively influence the emotions as well as the decision-making behavior of the people on the Internet, especially when they are up for something.
  • Stay in touch with your audience.
    Even if your target audience is not a frequent visitor to your website or social media pages, you can still stay connected with them through remarketed ads. In this way, you’ll get them aware of your products and services even if they are on different web places. As it goes more regularly, it also increases the chance to convert leads into actual sales.

These five are crucial components of a successful marketing plan. Promotions and advertising are a long-term investment for the company. They’re not just mere creatives that aim to showcase what your brand is; it’s more than that. So the production as well as the distribution must be crafted well. Together with other digital marketing strategies like SEO optimization, remarketing will undoubtedly lead your business to long-term stability and growth.

It’s not enough that your ads are just popping right in the face of internet users whenever they surf and browse for something. Remember that your banners and videos must spark a special connection to anyone who would see it. Consider turning to remarketing and start making high-quality conversions.

Remarketing is an easy strategy to incorporate, but you might need assistance from the folks who know why and when to make it more effective and appropriate for your existing conversion funnel. This one is not a DIY in case you were thinking of taking a crack at it yourself. Learn about other digital marketing tips and tricks that could be helpful for you and your brand in today’s digital age. Download it now for FREE and start getting more customers online.



Maxine Grant
Digital Speaks

A curator, leader, and innovator for 13 years in digital. Black-owned marketing talent community, at the forefront of creative technology driving ROI.