How are Realtors positioning themselves in a sellers’ market?

For the better part of this year, we have seen a price surge in the real estate markets across North America. In Canada, the main concern is the unbelievable price wars, making home affordability a nightmare for the average single-family household and, in other cases, a pot of gold for baby boomers, says the Canadian Real Estate Organization (CREA).

Of course, this was bound to unfold given the halt on supply volume for property, and increasing demands mainly caused by the influx of immigrants and newcomers during the pandemic. These constraints were caused by the government mandates creating a domino effect by holding back the required permits; for construction development such as logging mills, so the cost of building property materials has gone through the roof. You, the Realtor, might say, “yeah, and tell me something I don’t already know.”

How does marketing online become the solution for startup Realtor needs?

Strengthen your online presence as a trusted solution advisor.

Build your brand, or better yet, revamp it to have to sustain viable online visibility. It is estimated that 93% of real estate agents have a professional website. How is that going for you, is your website traffic beating down your door? If you are in the 7 % of Ontario realtors who do not maintain an online presence, you might as well get started because digital is the new revolution for consumers.

Now that you have your robust online presence; is your content personable and informative? Opportunities in today’s Ontario housing market can be found on the internet. No, need for the endless House-opening tours. In the digital age, we all live there; even your pet dog is an online influencer. The web is the research highway and the first place where housing trends, property seekers, sellers, and buyers can be found. Building your online presence helps grow your business and target the right customers.

How does a responsive website make a difference?

A User-Friendly Website is a game-changer. It does more than simply showcase the properties you are currently selling. It helps sell your brand as a trustworthy property advisor to do business with.

That said, home buyers and sellers alike expect quality as they search through the internet. Your website should have a responsive, mobile-friendly design, lead capture, and business contact details for lead generation.

“Experts predict that the real estate market may finally stabilize and fall; the financial institutions' economist predicts that 2022 may be the year things turn around.”

Why use professional digital marketing services?

Landing pages and Google search Ads etc. A strategic approach is warranted to ensure your online presence is sustainable. Such as content planning calendars, the technical aspects of delivering automated email messaging with a call to action, Search Engine Optimization aspects to drive qualified inbound leads, and investing in paid media to build the subscription listings that help make you money while you sleep. The best way to get things done is to go with a local digital marketing agency in Ontario, someone who gets it. A business professional, a consultant with the evidence-based understanding that offers the solution for your business challenges. Reach out to an expert-a start-up business advisor, or perhaps attend a workshop or webinar to learn more, and have experts do the groundwork for your business.

Learn how to take over your local market, using inbound marketing strategies

More sellers are taking virtual tours, comparing prices, and checking out the latest housing trends before reaching out for assistance from professionals. Many Ontario realtors have recognized the shift in seller behavior and are escalating their digital marketing efforts to help them connect and acquire quality leads.

Here, we have gathered some Ontario housing and real estate digital marketing stats to help you better understand the market, stir up lead generation, and stay ahead of the competition.

• Organic and paid search drives 57% of web visitors. Paid search has a conversion rate of 1.5%; email marketing has a conversion rate of 1.4%, while organic search has a 3.2% conversion rate.
• Establishing and adhering to a document retention policy is good for business. Reports show that 96% of realtors use a smartphone with email and internet capabilities daily, a whopping 57% use social media apps for marketing their brands, and more than 93% of realtors prefer text messaging, 90% telephone. In comparison, 89% prefer emails while communicating with clients.
• Plan a marketing strategy to source quality leads. But once you get the lead learn how to keep them near to you.
• Demand generation builds up an effective email list and applies strategies to convince those people to open your emails.

Certainly, email marketing automation, social ads, building online lists, and video content generation is the direction realtors need to take to separate themselves from the pack. Here are a few to-do’s that can help you beat the odds and make your real estate business thrive.

Invest in Pay-Per-Click Advertising

Pay-per-click advertising (PPC) is an excellent strategy that includes a landing page with several snappy calls to action, driving immediate and prompt traffic to your inbox. It is an ideal digital marketing strategy for realtors seeking clients genuinely interested in their offering. With PPC advertising, realtors only pay when someone clicks through their ad, so the approach guarantees quality lead generation from genuinely interested sellers.

Social Media Marketing Strategy

Promoting your business via social media once in a while is something, but creating a social media marketing strategy is what yields tangible results. Of course, if you have tried social media marketing, you may have realized how difficult it is to create and consistently post social media posts. The rule of thumb is to work with experts to develop a Social Media Marketing Strategy that works for your Realtor business.

Get more leads, Search Engine Optimization

SEO is the bloodline for any lead generation venture. When your website and other web pages show up higher on search engine search results, it almost guarantees that the visitors will click through and discover your business. Done correctly, SEO guarantees a 1389% ROI in less than a year.

However, note that Search engine algorithms keep changing; that is why it is great to focus on your SEO more than once. It is best to work with real estate start-up business advisors and digital experts to optimize your site with the right keywords and adhere to the best SEO practices.

Search Engine Marketing

While SEO ranks your website and web pages organically, Search Engine Marketing (SEM) aims to rank your agency listings and web pages through paid advertising. If done correctly, SEM helps you reap benefits faster and enables you to gain quick traction on search engine ranking without much hassle.

Interestingly, just because you have the money to pay does not always guarantee a better ranking on search engines. Google, for instance, awards the best search results based on several factors that are measured on specific quality metrics. With this, you need an expert approach to SEM marketing. Collaborating with an expert will help you set up a working search engine marketing strategy that converts into tangible results.

Ensure You Spend Time on Email marketing

What is your email marketing strategy? An email nurture campaign is valuable for lead generation, connecting, and nurturing potential leads. According to the Campaign Monitor, the average real estate business open email rate is 21.7%, with the click-to-open rate at 17.2%. Email marketing has great potential for real estate agents but so much goes into the process. Suppose you are to achieve a lot with your email marketing strategy. In that case, you need email marketing expert help to develop a bespoke email list, draft relevant content for your emails, and minimize email bounce rates.

But what should go into your prospective email lead generation and nurturing plan? Leave that to the experts. Working with an expert guarantees professional input. They understand customer segmentation better, so they will be able to draw a framework or plan that guarantees results. Learn more about how Creative Bang Lab helps real estate agents with their businesses and helps existing ones once they hit the road running. Let’s get started!