The Science of Sound

Tinie Tempeh’s Brain on Music

It seems my examples are coming mostly from newspapers, but I think it is interesting to see how a print medium adapts to the digital world. This week, The Guardian.

The story above is a nice intersection of popular culture and science. I encountered this story as a digital story, not a print story (although there is a companion print piece), and I like how The Guardian uses the digital story to entice the reader into the longer print story.

The story begins with music, simple graphics, and a video of a dancer. It advances into an interview with the musician, who is getting his brain scanned, and the scientists, who are doing the scanning while looking for clues to music’s effect on the brain.

The story is basic but fairly complete without clicking on the longer print piece, but if you do click on the print piece, there are extra graphics.

The only negative to this presentation, I think, is that you don’t know going in how long the digital component is. A time-lapse bar moves, so you have an idea of how quickly the story is progressing, but I think we’ve all become accustomed to the time counters that give us a precise measurement of our investment of time in digital content.

As a science-interested reader, I would have consumed more content on this topic, but I think this works well for a large audience of diverse interests.

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